ruly Media, a collaborative platform that ATC (Greece) and Deutsche Welle (Germany) co-developed to support journalists in the verification of content residing in social networks, will be used by German Press Agency dpa and BR (Bayerischer Rundfunk, part of the ARD network of public service broadcasters), to aggregate and verify user generated content (UGC) for their coverage of the German federal elections in September. The platform has already been proven a useful tool for Deutsche Welle’s (DW) editorial teams for over 6 months period.

1. Funded by
An innovative
collaborative verification tool
Funded
by

2. The Status Quo
When did fact checking and
journalism go their separate ways?
Jon Stewart

3. The Status today
Main Source of News (Digital News Report 2017)
64%
33%
4% 5%
24%
58%
21%
5% 5%
9%
49%
15%
6% 6%
37%39%
10%
7% 7%
45%
28%
7% 7%
11%
51%
Online (incl. SM) Social media Radio Printed n/papers TV
18-24 25-34 35-44 45-54 55+
Younger Older

4. The Status today
Social Media as Source of News (Digital News Report 2017)
27%
51%
20%
41%
18%
38%
17%
29%
2013 2014 2015 2016 2017
USA UK Germany France Japan

5. 25
29
31 31 32 32 32 33 33
39 40 40
42 42 42
44 44 45 45
47 47 48 48
54 54
65 66 67
Turkey
Ireland
Poland
Russia
Australia
Japan
UK
France
Sweeden
S.Africa
Argentina
S.Korea
Germany
HongKong
Malaysia
Spain
UAE
Canada
Colombia
Mexico
US
Brazil
Italy
Netherlands
Singapore
China
India
Indonesia
Distrusted in 82% of countries
50%
-10 -6 -4 0+2 -10
All-time low in 17 countries
Trust in Media Plunges to All-Time Lows
2017 Edelman Trust Barometer
Y-to-Y Change+−NeutralsDistrusted Trusted
Richard Edelman, CEO
“People now view media as part of the elite,
[..] The lack of trust in media has also given
rise to the fake news phenomenon […]”
-3 -7 -5 +2 -6 -13 -3 -2 -5 -3 -5 -15 -10-10 -11 -6 -2 -1 -6 -8 +3 +4

6. News Media vs Social Media
Separate Fact From Fiction (Digital News Report 2017)
51%
47% 46%
44%
42% 41% 40%
38%
33%
19%
24%
28%
36%
20%
15%
18%
27%
20%
24%
28%
CAN IRE SPA GER DEN UK AUS USA FRA GRE
News Media Social Media
24% agree Social media does a good job in separating fact from fiction
40% agree the traditional news media does a good job in separating fact from fiction

7. Is the problem real?

8. Fake news is a real problem
Real life examples
Source: Buzzfeed.com

9. The economics of fake news
Easy to make
Fake 'celebrity' social media account
~ $2,600 (£2,044)
Discredit a journalist ~ $55,000 (£43,000)
Run a 12-month political campaign to change
people's opinions ~ $400,000 (£314,000).
Source: “The Fake News Machine: How Propagandists Abuse the
Internet and Manipulate the Public”.,
June 2017, A TrendLabs Research Paper

10. The effects of the problem
Fake news cost a lot
"Cyber troops" are being used by governments to manipulate
public opinion. They are using the same tools and techniques as
the authoritarian regimes,. Maybe the motivations are different,
but it's hard to tell without the transparency.
Samantha Bradshaw, Lead Author,
Computational Propaganda Research Project,
Oxford Internet Institute
“ The Trust Barometer makes it clear that when
people trust a company, they buy their products”
“ In the face of an expanding universe of
information, every day feels like April Fool’s Day”
Ed Williams, CEO,
Edelman UK

11. What happens is posted,
but has what’s posted really happened?
In Social Media, huge masses of information are produced by
huge numbers of sources and delivered to huge audiences.
Some are bound to be fake...
The
Challenge
How can we help people
distinguish truth from lies?

12. The Solution
Even the hardest problems
have an answer

13. Find social media content from
a variety of sources
Bring everything together
in one place,
a Truly Media collection
Aggregate Content
Find
Organize social media content
Share your work in real time with
colleagues anywhere in the world
Network within or with other
organisations
Curate Content
Organize
Verify together, in real time.
A toolkit of the most effective
verification tools
Checklist that helps information
gathering & decisions making
Check content
Verify
An innovative
collaborative verification tool

14. Co-financed by Google
One single tool for Aggregation, Management & Verification of Content
Strong, multidisciplinary team with extensive experience in the field
Unfair Advantages
A unique solution
Innovation driven
Designed, developed and tested with media industry leaders [ DW ]

15. Early Adopters
Global recognition, early on
• Germany's public international broadcaster with content available at 30 languages
• A public-service radio and television broadcaster in Germany.
• A non-profit investigative newsroom in the German-speaking world
• The largest press agency in Germany with offices in 100 countries.
• A regional public broadcasting corporation serving the southwest of Germany.
• The public broadcaster for the federal states of Thuringia, Saxony and Saxony-Anhalt in
Germany.
• A German national and international television news service
• A German public-broadcasting institution in Germany.

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