If a customer wants to buy the designer jewelry online he is not able to visualise the items accurately as he is not able to see the measurements of the product or the complete 360-degree view of the product.

1. Why jewellers should have great jewellery
design videos
Benefits & Examples of Jewelry
animation

2. Why Jewelry Animation?
❖ E-commerce sites and easy access to internet gold jewellery are marketed
and sold online. It opens a whole new global market for merchandisers.
❖ To sell products online and as precious as gold for sure you need appealing
designs and breathtaking presentation. Making 3D Jewelry video is the
perfect way to present your amazing product online.
❖ If a customer wants to buy the designer jewelry online he is not able to
visualise the items accurately as he is not able to see the measurements of
the product or the complete 360-degree view of the product.

3. Benefits of video animation for jewellery
The basic purpose of jewelry animation is for video marketing. The designer
jewelry visualisation videos have reached a whole new level by using advanced
Crystal Clear 3D animation, enabling you to stand out in the competition. There
are two perspectives of benefits:
● Benefits from customer perspective.
● And Benefits from jewellers perspective.

4. From the Customer perspective:
1. It is easy for online buying customers to visualise jewellery through jewelry
video.
2. Customers can visualise the actual size of jewellery items like earrings or
necklace or some other unique jewellery designs.
3. It is possible to show the dimensions and measurements of a piece of
jewellery with the help of visualisation video.
4. Customers can see in-depth unique design and texture of necklace or Indian
traditional complex jewellery like Rani Haar.

5. From the Jewellers Perspective:
1. Animated videos can also be used for advertising purposes or video de
presentations or showcasing jewellery like earrings, Pendants in shops.
2. To capture the stunning 4K jewelry video very high-quality camera and
equipment are required but instead, it is easily achieved by using 3D video
animation and at an affordable cost.
3. No need to send jewellery item back and forth physically, also it is easy to
create a video animation of non-existing designer jewellery items.
4. The jewelry videos are very useful for advertising on facebook, youtube. You
can publish it as a Facebook video so that it can reach to a maximum number
of customers.

6. Top 10 Jewellers Who Uses Animation
1. Bee Jewelled! Jewellery animation by CaratLane A Tanishq Partnership
The jewelry video shows CaratLane new BeeJewelled collection which reflects the symmetry of
honeycombs with modern designs. This visualisation Video is rendered using high-quality 3D animation
which enables you to see each and every minute detail of the diamond jewellery products.
Link to the full video:
https://www.youtube.com/watch?ti
me_continue=55&v=sDTAQ8jB6h4

7. 2. Crypto Jewelry Product animation
[Product: Gold, Silver Ring jewelry animation]
Crypto Jewelry is a California based company which designs the jewellery items with crypto-
currency(Bitcoin, Litecoin and many more) logos in it. They sell their designer gold jewelry online, for the
purpose of a better understanding of items and their unique designs they have used 3D jewellery
animation.
Link to the full video:
https://www.youtube.com/watch?
v=HJ4BGffyw-c

8. 3. Hannah Jewelry Collection animation
[Product: Gold & Diamond earrings, pendants, rings animation]
They have created an animated video with a different unique concept, their video is inspired by the “Alice’s
Adventures in Wonderland”. It is a unique and new concept to show their unique jewellery designs which
looks more attractive 3D visualisation video.
Link to the full video:
https://www.youtube.com/watch
?v=_na9o4qeTAM

9. 4. PNG Jewellers Mangalsutra product animation
PNG is a very famous jewellery store in Pune, India. But now they have expanded their business all over
the world, they also sell designer jewelry online. They use jewelry animation as a marketing video and to
display the products on their online store. So that people who tend to buy gold jewellery online can get a
complete overview of the product. PNG has used 2D and 3D animations for the purpose of making
marketing videos. This video shows the unique Mangalsutra Design.
Link to the full video:
https://www.youtube.com/watch
?v=tv4nO7Z2tDI

10. 5. Ahalya by Tanishq Product animation
[Product: Diamond necklace animation]
Tanishq’s has also started selling their designer jewelry online. Its videography also includes 2D or 3D
animation effects, to make the visualisation video more attractive.
Link to the full video:
https://www.youtube.com/watc
h?v=2UoapcZEkWw

11. 6. KAY Jewelers Advertisement
[Product: Sapphire jewelry animation]
KAY jewelers is America’s top jewelry store, they also provide services through an online site. They have
used 2D animation for their advertisement also they have used 3D animation for some of the jewelry
videos.
Link to the full video:
https://www.youtube.com/watc
h?v=4AuXqnc550k

12. 7. CaratLane animated video Advertisement
[Product: Designer Gold, Silver pendants, rings and earrings with diamonds jewelry product
animation]
CaratLane has used the 3D jewelry animation for the advertising purpose of their Valentine’s Day special
New Jewelry Collection. We can see the details of designer silver, gold or diamond jewellery items.
Link to the full video:
https://www.youtube.com/
watch?v=h7HFS2iiJrI

13. 8. Bluestone’s Rings jewellery product animation
Bluestone is a Designer Jewellery store which sells jewelry online which uses animation for the purpose of
marketing and providing customers with the overall look and measurements of the designer jewelry so that
customers can get a complete feel of the product by visualizing it. If customers get the complete idea of
how the product is going to be in texture, material, etc. It builds trust and they are more likely to buy the
product.
Link to the full video:
https://www.youtube.com/wa
tch?v=AWIMKDC5t8U

14. 9. Bluestone Flower jewelry products animation
Bluestone is a Designer Jewellery store which sells jewelry online which uses animation for the purpose of
marketing and providing customers with the overall look and measurements of the designer jewelry so that
customers can get a complete feel of the product by visualizing it. If customers get the complete idea of
how the product is going to be in texture, material, etc. It builds trust and they are more likely to buy the
product.
Link to the full video:
https://www.youtube.com/
watch?v=ino_BflpJ6s

15. 10. Unique Modern Ring Visualisation
[Product: Stunning gold and Silver Rings with beautiful diamonds product animation]
This is a beautiful jewelry video of stunning rings, the video is entirely 3D rendered. The unique modern
style animation shows a beautiful design of a ring.
Link to the full video:
https://www.youtube.com/wa
tch?time_continue=5&v=Px
D5ooh3TdU

16. To sum up, jewelry animation is a new way of marketing jewellery products. It is a
type of video marketing which will attract more customers to the jewellery stores
and on online stores. The main benefit is that the customers can see and feel the
stunning piece of jewellery by visualising it which helps them to understand how the
overall product looks like and its texture. It increases their trust in the brand and
they are more likely to buy it. In a recent study, researchers have discovered that
the in case of online stores products associated with their animated demo videos
are making more sales than the other products. To create an animated video of
your products, you need to contact the Atellier studio which creates jewelry
animation videos or any other types of product animation videos.

17. Thank You!
Website – www.atellier.in
Blog - http://atellier.in/3d-jewellery-design-animations/
Email – ask@atellier.in
Contact us - 9075539954