3rd Athens Big Data Meetup - 1st Talk - Taxibeat: Optimizing On-Demand Services
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Title: Taxibeat: Optimizing On-Demand Services Speaker: Nafsika Tsagkari (https://gr.linkedin.com/in/nafsika-tsagkari-abbb7616/) Date: Monday, April 18, 2016 Event: https://meetup.com/Athens-Big-Data/events/229812890/
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3rd Athens Big Data Meetup - 1st Talk - Taxibeat: Optimizing On-Demand Services
- 1. OPTIMISING ON-DEMAND SERVICES Nancy Tsagkari Business Intelligence Analyst
- 2. We transform the way both people and items move about in their cities, on demand
- 3. YOUR RIDE AT YOUR FINGERTIPS AT A FEW TAPS Connect to Taxibeat By continuing you agree to our Terms of service Antonio Miro Quesada 622 0 PICK ME UP HERE TB 9:41 AM 100% 4 4 4 4 I
- 4. 2011launched 16% monthly growth rate in last 6 months AT A GLANCE 80employees
- 5. 2016
- 7. SINCE 2011 500.000+Unique active passengers
- 8. OUR BIG DATA
- 11. OUR INFRASTRUCTURE 0 Search [ Spreadsheets Ad-hoc queries Dashboard
- 12. 2016 Transforming to a data-driven company What analytics and data can do is give you insight so you can run a better business and offer a superior product. People with data have an advantage over those who run on intuition or “what feels right.”
- 13. OUR BIG DATA : DECISION SCALE Informing the company Empowering teams Investing in data infrastructure
- 15. “There are 33 million different versions of Netflix.” Joris Evers, Director of Global Communications
- 16. Our mission is Our goal is to move anything from A to B at the tap of a button. to make life in the city better by offering comfortable, quality and safe transportation for all.
- 17. Our mission is Our goal is to move anything from A to B at the tap of a button. to make life in the city better by offering comfortable, quality and safe transportation for all.
- 18. Our mission is Our goal is to move anything from A to B at the tap of a button. to make life in the city better by offering comfortable, quality and safe transportation for all.
- 19. Our mission is Our goal is to move anything from A to B at the tap of a button. to make life in the city better by offering comfortable, quality and safe transportation for all.
- 20. GOALS • Decrease unsatisfied demand • Lower time to serve • Lower request cycle • Reduce extra driving • Increase drivers’ rides
- 21. CASE STUDY: DYNAMIC PRICING - THE BUSINESS ACTION The problem Increased unsatisfied demand The approach • Identify peak hours • Identify hot zones • Predict demand and supply level • Define the best price level for each ride fare range (demand elasticity)
- 22. CASE STUDY: DYNAMIC PRICING - THE BUSINESS ACTION • +15% available drivers • +4% drivers acceptance rate • -11% unsatisfied demand Results Validate • the long term effect on customer retention • the short term effect on customer demand
- 23. THANK YOU