1. Online Privacy 2011:
Social, Mobile, Cloud
MODAP Conference
Privacy: Beginning or the End?
20 June 2011
Dr. Omer Tene
omer.tene@bezeqint.net

3. “Discussions of privacy rights
in the digital era should
distinguish between such
confidential data as medical
records and information that
might be personal but is easy
to find out … Every single
datum about my life is private?
That’s silly”

5. Google CEO Eric Schmidt
“If you have something that
you don't want anyone to
know, maybe you shouldn't
be doing it in the first place”

7. “It is not a rare phenomenon that what
is legal may also be quite irresponsible.
... What can be said often should not be
said. Prof. Reidenberg’s exercise is an
example of perfectly legal, abominably
poor judgment. Since he was not
teaching a course in judgment, I
presume he felt no responsibility to
display any”

8. Privacy is
Important

10. What has changed?

14. Location

16. Apps
• 50% of mobile data
through apps
• 7 billion downloads
from Apple
• 10 downloads per
user per month
• Average 60 apps
per phone
• 200 million
Facebook app users

17. Cloud Other Cloud
Platform API Service
App Ad Network
Developer App
App
Developer
Developer App
Developer
App
Apps App Developer
Developer
“App
Store”
User
Location
data Friends

18. What is cloud computing
Definition
• "A style of computing where scalable
and elastic IT capabilities are provided
as a service to multiple customers
using Internet technologies”

19. What is cloud computing
Service Models
• SaaS

20. What is cloud computing
Service Models
• SaaS
• PaaS

21. What is cloud computing
Service Models
• SaaS
• PaaS
• IaaS

22. Legal Issues

32. Online privacy 2011
Challenges
• Definition of PII
• Consent (Do not track)
• Controller / Processor (accountability)
• Applicable law