1. Atizo at HSLU
24th February 2011, Luzern
Christian Hirsig, Atizo AG
Head of Business & Co-Founder

2. Open Innovation: Make the external widly Why
do
distributed knowledge available
spectators
outpreform the
experts in tipping
the results?

3. Why is the
audience joker
the best one?

4. The crowd is
wiser than an
individual ...
The Wisdom of Crowds
by James Surowiecki

5. ?
Viele sind weiser
als einer ...
The Wisdom of Crowds
by James Surowiecki

6. ... but not all the time!
What are the premises:
Clear tasks
Divers Community
Optimized Aggregation

7. Open Innovation: Make the external
widely distributed knowledge available

8. Crowdsourcing: Task traditionally performed
by an employee performed by a community.

9. Time-to-market:
2 month for
a prototype

10. Fit-to-market:
User Innovation

11. New-to-market:
Ask your customers what's new, instead of
telling them what's next.

12. Cost-to-market:
Non-monetary
incentives

13. RISK: Not-invented-here Syndrom

14. RISK: Intellectual Property

15. Atizo connects bright brains over the internet to
solve the upcoming challenges in our society.

16. Innovation Modules

17. Innovation Communities

18. Who is your Innovator Community?
• Growing Innovator Community
• Today over 10‘000 Innovators
• Until end of 2011 over 15‘000 innovators
• More than 40‘000 ideas since 17.9.2008
• From architect to zoologist
• Community
• Each 1/3 employees, freelancer and out of academic environment
• First language: 75% German, 15% English, 5% French and others
• 80% Male and 20% Female users

19. Who are the Atizo customers?
• More than 100 Atizo Public project
• Runnig Atizo Business in several companies
• Recurring client base with Swisscom, Mammut, Procter&Gamble, Helsana, ...

20. BMW:
concept bike
of 2014

21. MAMMUT:
Solution for the
substitution of
the zipper

22. Questions and Answers
Do you ...
• innovate yourself?
• Know a company who could launch a project?
• Know a journalist or blogger who would like to
write about Atizo?
Follow me: twitter.com/christianhirisg
Connect with me: xing.com/christianhirsig