SlideShare une entreprise Scribd logo
1  sur  16
Télécharger pour lire hors ligne
Now That Your Products
Can Talk, What Will
They Tell You?
The old world of
“dumb” products
Doesn’t listen Can’t adapt or learn
In this world,
direct feedback
is the only way
to know what
customers want
Social media
Online reviews
Unreliable
Biased
Slow
Costly
Surveys
Focus groups
Customer feedback
Products are evolving—
and listening
Where am I
being used?
How am I
being used?
Who is using me?
Now that products
are listening,
here’s what they’re
telling you
Product and
service
innovation
Process
innovation
Proactive
customer
service
New
customer
experiences
A shift is
under way
From product-centric…
…to
experience-
centric
Your choice
may be the
flavor of
the future
Example
Connected
tractors sense the
environment
Example
Smart products
enhance our
experience
at home and
beyond
Example
Top smart home categories:
Security and
control
Energy and
lighting
Smart entertainment
and connectivity
Smart
appliances
Cars that listen
and respond
will get us there
happy and safe
Example
Example
Even your food
may have had a
conversation
or two on its way
to your plate
More than
a product…
…a platform
Example
When asked what their
business appetite for
products that talk is
63% of people said
important or extremely
important, yet only 5%
said it's already part of
their core capabilities.*
*Survey results from MIT Sloan Management Review Webinar,
Now That Your Products Can Talk, What Will they Tell You?, April 15, 2016
Ways of thinking
and working need
to evolve
Today
Pricing based on
initial cost…
Design focus on
physical products…
Innovation = new product…
Technology as an
afterthought…
The way forward
…to lifetime value
…to data-driven products
and experiences
…to adaptive products
…to technology
core to design
A new kind of team
will shape the future
Product officer
Design innovative
products
Data equity officer
Monetize data
Experience officer
Design innovative
experiences
For more information about talking
products and A.T. Kearney's digital
transformation practice, visit:
www.atkearney.com/digital-transformation

Contenu connexe

Similaire à Now That Your Products Can Talk, What Will They Tell You? | A.T. Kearney

Field Guide to Brand Advocates
Field Guide to Brand AdvocatesField Guide to Brand Advocates
Field Guide to Brand Advocates
BzzAgent
 

Similaire à Now That Your Products Can Talk, What Will They Tell You? | A.T. Kearney (20)

The Bright Future of Market Research Smartees Workshop
The Bright Future of Market Research Smartees WorkshopThe Bright Future of Market Research Smartees Workshop
The Bright Future of Market Research Smartees Workshop
 
Wikibrands, Wikipatients
Wikibrands, WikipatientsWikibrands, Wikipatients
Wikibrands, Wikipatients
 
The Internet of Things and the Future of Insights
The Internet of Things and the Future of InsightsThe Internet of Things and the Future of Insights
The Internet of Things and the Future of Insights
 
isobar on chicco
isobar on chiccoisobar on chicco
isobar on chicco
 
Detecting Signals from the Noise to Engage Consumers During Their Path to Pur...
Detecting Signals from the Noise to Engage Consumers During Their Path to Pur...Detecting Signals from the Noise to Engage Consumers During Their Path to Pur...
Detecting Signals from the Noise to Engage Consumers During Their Path to Pur...
 
Honors Thesis
Honors ThesisHonors Thesis
Honors Thesis
 
The Future of Surveys Smartees Breakfast
The Future of Surveys Smartees BreakfastThe Future of Surveys Smartees Breakfast
The Future of Surveys Smartees Breakfast
 
Guide to Winning Micro-Moments
Guide to Winning Micro-MomentsGuide to Winning Micro-Moments
Guide to Winning Micro-Moments
 
Consumer behaviour unit 4
Consumer behaviour unit 4Consumer behaviour unit 4
Consumer behaviour unit 4
 
Chapter 15 Conumer Influence
Chapter 15 Conumer InfluenceChapter 15 Conumer Influence
Chapter 15 Conumer Influence
 
The future of market research
The future of market researchThe future of market research
The future of market research
 
A change manifesto for the CIO: A business perspective by Hugh Terry
A change manifesto for the CIO: A business perspective by Hugh Terry A change manifesto for the CIO: A business perspective by Hugh Terry
A change manifesto for the CIO: A business perspective by Hugh Terry
 
Field Guide to Brand Advocates
Field Guide to Brand AdvocatesField Guide to Brand Advocates
Field Guide to Brand Advocates
 
User Zoom Presentation iMedia Brand Summit March 2011
User Zoom Presentation iMedia Brand Summit March 2011User Zoom Presentation iMedia Brand Summit March 2011
User Zoom Presentation iMedia Brand Summit March 2011
 
The Future of Market Research
The Future of Market ResearchThe Future of Market Research
The Future of Market Research
 
FindingTheRightPeople_10Mar2011
FindingTheRightPeople_10Mar2011FindingTheRightPeople_10Mar2011
FindingTheRightPeople_10Mar2011
 
Digital Revolution in the Marketplace
Digital Revolution in the MarketplaceDigital Revolution in the Marketplace
Digital Revolution in the Marketplace
 
Simplify Employee Training And Development
Simplify Employee Training And DevelopmentSimplify Employee Training And Development
Simplify Employee Training And Development
 
Wikibrands (SMC Seattle)
Wikibrands (SMC Seattle)Wikibrands (SMC Seattle)
Wikibrands (SMC Seattle)
 
Katrien Barrat: The New Consumer, so what?
Katrien Barrat: The New Consumer, so what?Katrien Barrat: The New Consumer, so what?
Katrien Barrat: The New Consumer, so what?
 

Plus de Kearney

Plus de Kearney (18)

A.T. Kearney Consolidation of the US Banking Industry
A.T. Kearney Consolidation of the US Banking IndustryA.T. Kearney Consolidation of the US Banking Industry
A.T. Kearney Consolidation of the US Banking Industry
 
A.T. Kearney Personalized Nutrition
A.T. Kearney Personalized NutritionA.T. Kearney Personalized Nutrition
A.T. Kearney Personalized Nutrition
 
A.T. Kearney 2017 State of Logistics Report: Accelerating into Uncertainty
A.T. Kearney 2017 State of Logistics Report: Accelerating into UncertaintyA.T. Kearney 2017 State of Logistics Report: Accelerating into Uncertainty
A.T. Kearney 2017 State of Logistics Report: Accelerating into Uncertainty
 
A.T. Kearney Energy Transition Institute - 10 Facts, An Introduction to Energ...
A.T. Kearney Energy Transition Institute - 10 Facts, An Introduction to Energ...A.T. Kearney Energy Transition Institute - 10 Facts, An Introduction to Energ...
A.T. Kearney Energy Transition Institute - 10 Facts, An Introduction to Energ...
 
Pursuing Customer Inspired Growth
Pursuing Customer Inspired GrowthPursuing Customer Inspired Growth
Pursuing Customer Inspired Growth
 
Lifting the Barriers to Retail Innovation in ASEAN | A.T. Kearney
Lifting the Barriers to Retail Innovation in ASEAN | A.T. KearneyLifting the Barriers to Retail Innovation in ASEAN | A.T. Kearney
Lifting the Barriers to Retail Innovation in ASEAN | A.T. Kearney
 
The Accelerating Growth of Frictionless Commerce | A.T. Kearney
The Accelerating Growth of Frictionless Commerce | A.T. KearneyThe Accelerating Growth of Frictionless Commerce | A.T. Kearney
The Accelerating Growth of Frictionless Commerce | A.T. Kearney
 
Global Services Location Index 2016 | A.T. Kearney
Global Services Location Index 2016  | A.T. KearneyGlobal Services Location Index 2016  | A.T. Kearney
Global Services Location Index 2016 | A.T. Kearney
 
America at 250 | A.T. Kearney
America at 250 | A.T. KearneyAmerica at 250 | A.T. Kearney
America at 250 | A.T. Kearney
 
Retail in Africa: Still the Next Big Thing | A.T. Kearney
Retail in Africa: Still the Next Big Thing | A.T. KearneyRetail in Africa: Still the Next Big Thing | A.T. Kearney
Retail in Africa: Still the Next Big Thing | A.T. Kearney
 
Fit Organization | A.T. Kearney
Fit Organization | A.T. KearneyFit Organization | A.T. Kearney
Fit Organization | A.T. Kearney
 
Global Retail Development Index 2015 | A.T. Kearney
Global Retail Development Index 2015 | A.T. KearneyGlobal Retail Development Index 2015 | A.T. Kearney
Global Retail Development Index 2015 | A.T. Kearney
 
Global Cities 2015 | A.T. Kearney
Global Cities 2015 | A.T. KearneyGlobal Cities 2015 | A.T. Kearney
Global Cities 2015 | A.T. Kearney
 
Global Retail E-Commerce Index™ 2015 | A.T. Kearney
Global Retail E-Commerce Index™ 2015 | A.T. KearneyGlobal Retail E-Commerce Index™ 2015 | A.T. Kearney
Global Retail E-Commerce Index™ 2015 | A.T. Kearney
 
The Key to Fixing the Problems with Strategy | A.T. Kearney
The Key to Fixing the Problems with Strategy | A.T. KearneyThe Key to Fixing the Problems with Strategy | A.T. Kearney
The Key to Fixing the Problems with Strategy | A.T. Kearney
 
The History of Strategy and Its Future Prospects | A.T. Kearney
The History of Strategy and Its Future Prospects | A.T. KearneyThe History of Strategy and Its Future Prospects | A.T. Kearney
The History of Strategy and Its Future Prospects | A.T. Kearney
 
Strategy Study 2014 at a Glance | A.T. Kearney
Strategy Study 2014 at a Glance  | A.T. KearneyStrategy Study 2014 at a Glance  | A.T. Kearney
Strategy Study 2014 at a Glance | A.T. Kearney
 
Strategy Study 2014 | A.T. Kearney
Strategy Study 2014 | A.T. KearneyStrategy Study 2014 | A.T. Kearney
Strategy Study 2014 | A.T. Kearney
 

Dernier

Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
lizamodels9
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
amitlee9823
 
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
dlhescort
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
daisycvs
 
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service NoidaCall Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
dlhescort
 
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
amitlee9823
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
amitlee9823
 
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Sheetaleventcompany
 
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Anamikakaur10
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
Abortion pills in Kuwait Cytotec pills in Kuwait
 

Dernier (20)

How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
 
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
 
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
 
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
 
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service NoidaCall Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
 
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investors
 
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
 
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
 
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
 
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
 
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
 
Phases of Negotiation .pptx
 Phases of Negotiation .pptx Phases of Negotiation .pptx
Phases of Negotiation .pptx
 
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
 
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
 

Now That Your Products Can Talk, What Will They Tell You? | A.T. Kearney

  • 1. Now That Your Products Can Talk, What Will They Tell You?
  • 2. The old world of “dumb” products Doesn’t listen Can’t adapt or learn
  • 3. In this world, direct feedback is the only way to know what customers want Social media Online reviews Unreliable Biased Slow Costly Surveys Focus groups Customer feedback
  • 4. Products are evolving— and listening Where am I being used? How am I being used? Who is using me?
  • 5. Now that products are listening, here’s what they’re telling you Product and service innovation Process innovation Proactive customer service New customer experiences
  • 6. A shift is under way From product-centric… …to experience- centric
  • 7. Your choice may be the flavor of the future Example
  • 9. Smart products enhance our experience at home and beyond Example Top smart home categories: Security and control Energy and lighting Smart entertainment and connectivity Smart appliances
  • 10. Cars that listen and respond will get us there happy and safe Example
  • 11. Example Even your food may have had a conversation or two on its way to your plate
  • 12. More than a product… …a platform Example
  • 13. When asked what their business appetite for products that talk is 63% of people said important or extremely important, yet only 5% said it's already part of their core capabilities.* *Survey results from MIT Sloan Management Review Webinar, Now That Your Products Can Talk, What Will they Tell You?, April 15, 2016
  • 14. Ways of thinking and working need to evolve Today Pricing based on initial cost… Design focus on physical products… Innovation = new product… Technology as an afterthought… The way forward …to lifetime value …to data-driven products and experiences …to adaptive products …to technology core to design
  • 15. A new kind of team will shape the future Product officer Design innovative products Data equity officer Monetize data Experience officer Design innovative experiences
  • 16. For more information about talking products and A.T. Kearney's digital transformation practice, visit: www.atkearney.com/digital-transformation