1. Doing social media listening
Hosted By: special guest:
@Atomic_reach @HEYKARRI
What is social media listening?
Karri Carlson @heykarri
At the most basic level, you might do that by searching for keywords, or following
hashtags like we’re doing here tonight. #atomicchat
Iva Ignjatovic @IvaIgnjatovic
Social media listening is monitoring what others say without mentioning us (of our
businesses) - when we leave the room. #AtomicChat
Brandon Harig @BH_Social
Effective #socialmedia goes beyond mentions into competitor keywords, common
misspellings & related subject matters #AtomicChat
How can you benefit from
social media listening?
Rebecca Palmer @RebeccaPalmerCA
By tweaking your product/service to the needs of your current or future clients.
Anticipate the future. #atomicchat
Josh McCormack @joshmccormack
Social listening lets you know when you can help people and become a trusted
resource for them. #AtomicChat
Brian Fanzo @iSocialFanz
Social Listening allows you to understand the who and what so you can spend
time getting to know the why aka the person! #AtomicChat
What steps do we take to set up a
social media listening strategy?
CBarrows @CBarrows
First and foremost, know what you want to accomplish. Be able to define
measurable metrics. #atomicchat
Ira Haberman @irahaberman
like everything else, having a strategy, and consistently executing that strategy
with excellent tactics wins the day. #atomicchat
Karri Carlson @heykarri
Create buckets of things you want to listen for: people, brands, topics, events,
hashtags, competitors, based on the goal #atomicchat
Who or what should we listen to/for?
Clifton Webb @CliftonW21
customers, potential customers, brand mentions, competition, influencers the list
goes on...still depends on goals. #atomicchat
Karri Carlson @heykarri
Similarly, listening for people who have shared your COMPETITOR’S content is a
good way see who’s in market for a solution #atomicchat
Andrew Hutchinson @adhutchinson
Monitor for mentions, buying signals, competitor mentions, events that lead to
buying signals, learn customer path #AtomicChat
What are some unique insights
to look for in social listening?
Karri Carlson @heykarri
We also look at the difference between who gets mentioned the most, vs. who
gets retweeted. Different types of engagement. #atomicchat
Jules @quirkyjuice
See if there are any trends with some non-keywords. IDing habits can help ID
other members who might be interested. #AtomicChat
Ira Haberman @irahaberman
When I social listen, I don’t only listen for the chat, I listen for the chatters. It’s
about “who” as much as the “what”. #atomicchat
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