This week, we sat down with @RtMixMktg to discuss brand storytelling during our #AtomicChat. Featuring contributions from @wakefly, @BH_Social, @irahaberman, @srvwiz, @quirkyjuice, @LindsayFultz and @LucyMartinMedia.

1. your Content engine
Hosted By: special guest:
@Atomic_reach @rtmixmktg
How do you describe a content engine?
Tom Treanor @RtMixMktng
Content Engine is team, processes and tools that generate quality, consistent and
targeted content #atomicchat
Wakefly @wakefly
Content engine is your procedure for creating meaningful and valuable material to
engage your audience #AtomicChat
Brandon Harig @BH_Social
Content engine is all about developing quality, branding-based content that
expand awareness, product/srvc perception #AtomicChat
Why do content engines stall?
Tom Treanor @RtMixMktng
Content Engines stall -> writing to blended audience, lack of analysis on topics &
types, no metrics or low quality content
Ira Haberman @irahaberman
Content engines stall, because they often aren’t consistent, and people don’t audit
for change. These things evolve people!
Sourav Sharma @srvwiz
Content engines fails due to lack of consistency and patience... #atomicchat
What does it mean when you’re
writing to a blended audience?
Tom Treanor @RtMixMktng
Content Marketing blended audience is no audience. Trying to write on general
topics but writing to no one in particular #atomicchat
Tom Treanor @RtMixMktng
Blended audience limits topics, depth & impact of content. Picking target
audiences & meeting information gaps is powerful#atomicchat
Content marketing is about art &
science. What is the right mix?
Wakefly @wakefly
The art is in the writing. The science is in the data. Use both wisely. #AtomicChat
Tom Treanor @RtMixMktng
Art=quality writing, design sense, storytelling, audience connection -
Science=keyword, audience analysis, results tracking #atomicchat
Tom Treanor @RtMixMktng
Content Marketing is a blend of powerful, authentic content AND prioritization &
adjustment based on data, research #atomicchat
Jules @quirkyjuice
Art is the framework of content. Science is the meat. #atomicchat
How do you make sure your content is
good for social?
Tom Treanor @RtMixMktng
Socially shareable content: new angles on old topics, going the extra mile,
tackling important questions, great visuals #atomicchat
The Middle Child @LindsayFultz
Make sure it is mobile friendly and short, sweet, visual and actionable.
#ATOMICCHAT
Lucy Martin @LucyMartinMedia
Listen to your audience & the quality of your content will become pretty clear.
#AtomicChat
How do you make your posts go from
average to great?
Tom Treanor @RtMixMktng
To make blog posts great, don’t churn out volume sacrificing quality. Leave them
thinking “Wow, that was awesome!” #atomicchat
Tom Treanor @RtMixMktng
For great blog posts - topics your target customers really care about + raise the
bar on delivering value + great visuals #atomicchat
Jules @quirkyjuice
Listening. Listening to your audience and SHOWING that you listen to them.
#engagement #atomicchat
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