1. WideTag, Inc. - PlugandPlayTechCenter 370 Convention Way Redwood City, CA 94063

2. Even if the Internet appears ubiquitous, the number of
connected objects and devices is still vastly inferior to those
which are not connected.
The next internet revolution will arise from the necessity of
substituting disconnected objects with connected ones, making
them more intelligent, and context-aware.
We call this new step: The Internet of Things
A world of over 25 billion connected objects is coming
Introducing the X Internet or “The Internet of Things” - Forrester Research

3. Market Shake-Ups: General Digital Radio
7 trillion units on the planet
21 August 2008 - Intel CTO Justin Rattner talks at the Intel
Developer Forum describing the initiatives that the company
is planning to introduce new generations of devices dubbed
General Digital Radio, potentially numbering 7 trillion units
on the planet.
- http://www.intel.com/pressroom/kits/events/idffall_2008/

4. Market Shake-Ups: Cultural Change
Sharing as a PLUS
From unilateral categories towards the plus of social tagging.
Consumers + Sensors
None of the fore-coming infrastructures can be conceived without enabling both
human and m2m communications. The Internet Of Things will go through a
phase of “Advanced Mobility” in which an increasing number of sensors will be
embedded on mobile phones.
Self Trackers
The cultural switch towards the need to keep track of
yourself.

5. Market Shake-Ups: Cloud Computing
Amazon EC2 isn’t Cloud Computing. It sets the
grounds for it, but does not provide it.
Software needs to be built to take advantage of the
computing power offered by existing and fore-coming
distributed virtualization platforms.
Increasingly, attention must not be brought only to
Multi-Core programming, but also to distributed
software architectures.

6. Market Size Forecasts
IDC estimates the market opportunity for the software, servers,
technologies, and services to manage the world's converged IT and
physical infrastructure to be $120 billion by 2012.
Wireless telemetry will lead the evolving growth in M2M markets. A
Juniper study forecasts revenues rising from $11.6 billion in 2006 to
$25.3 billion by 2009, expected to quadruple by 2011 to $40.8bn.
Mobile M2M market is projected to grow exponentially in the coming
years, from approximately $16 billion in 2008 to more than
$57 billion by 2014.
The market for connected electronics will be estimate of $90
billion in five years (2014).
The indoor air quality (IAQ) equipment market was valued at $3.6
billion in 2005 and is expected to reach $10.4 billion by 2011, a 5.2%
average annual growth rate (AAGR) over the next 5-year period.

7. WideTag’s Team
Founders Advisors Engineers RtL
Leandro Agro’ (CEO | Milan) Alex Papanastassiou (Financial | Bruxelles) Stefano Sanna (Mobile | Rome)
Roberto Ostinelli (CTO | Como) Carlo Maria Medaglia (Academic EU | Rome) Roberto Fraboni (Mobile | Sardinia)
David Orban (Chief Evangelist | Bergamo) Fabrizio Capobianco (Strategy | Silicon Valley) Aaron Brancotti (Math | Milan)
Giuseppe Taibi (Mobile | Boston) Dario Violi (Frontend | Milan)
Joi Ito (NetCulture | Abu Dabhi, Japan) Stefano Avenia (HW | Milan)
Davide Casali (API | Milan)
Core Michele Sciabarrà (Erlang | Bangalore)
Antonio Tuzzi (iPhone | Sardinia)
Luca Perugini (Biz dev | Milan)
Matteo Daste (Counsel | San Francisco)

8. Cultural Leadership
Financial Times New York Times Reuters CNN Adn Kronos WIRED Domus Glamour
Panorama Espresso Il Mondo Communication Arts Nòva 7thFloor Liquida ...

9. Disruptive Technology
From CO2 detector “First Spime Ever” to WideSpime Framework
“The shift from single to multiple core and the need for
fault tolerant, distributed and scalable systems will have
to be undertaken by concrete efforts in software
optimization and programming techniques in order to
fully unleash the power of new hardware solutions and
to satisfy the forecoming requirements of IoT.”
Advantages:
• erlang battle-tested in real large scale
industrial products for years
• high concurrency [parallel processes - functional]
• truly distributed platform [message passing]
• fast on multicore servers
• fault tolerant [Erlang flagship project: 99.9999999%
uptime ~ downtime 5.2 min/year]

10. The Social Energy Meter
Evolving the way people feel and use Energy at home.
The Social Energy Meter (SEM) enables
the user to measure her real-time
energy consumption.
This is visualized in relation with all
other users participating in a social
network, working towards a common
goal of reducing energy use, and carbon
emissions.
The SEM application suite is a perfect
synthesis of the iPhone application, an
open developer and user infrastructure,
and the OpenSpime technology.
There are also opportunities for cross-,
and up-selling for the clients that adopt
the SEM application, such as in the
From the welder to iPhone purchase of carbon credits.

11. WideNoise
WideNoise to let all familiarize with the concept of spimes
What is WideNoise? It is an OpenSpime inspired iPhone application. With WideNoise you can monitor the
noise levels around you, everywhere you go.You can also check the online map to see the average sound level
of the area around you. Do you live in a “sleeping cat area” or in a more noisy “rock concert area”?
We hope that WideNoise will be successful in illustrating with its example a series of possible applications on
the iPhone, which is a wonderful, human powered and dispersed spime.
Greener Gadgets Design Competition
http://www.core77.com/blog/featured_items/greener_gadgets_2009_the_winners_12756.asp

12. thank you!
www.widetag.com
WideTag is part of the Apple iPhone Developer Program,TOP-IX Development Program (Turin, Internet Exchange) and of SUN Microsystem’s Startup Essentials.