8. Referring to individuals who are socially or
politically defined as producers of knowledge
Examples:
Oracles
Religious Figures
Kings
How do you discredit an authority?
9. Chairman Mao Zedong’s “Little Red Book” served
as a guidebook for proper behavior and thought.
10.
11. Obtained from supposed supernatural beings
(e.g. prophets, mediums, etc.)
Existence of supernatural events
and psychological state of consumer
Nostradamus Joseph Smith
12.
13. Strict adherence to logic
Main Assumptions:
(1) Humans understand world independent of
observable phenomena
(2) Forms of knowledge are independent of
personal experiences
Scientific knowledge is threat
16. Is science a prestigious
undertaking?
Is science the compilation
of a body of knowledge?
Is science the objective
research of empirical
phenomena?
17. A set of logical, systematic, documented methods
for investigating nature and natural processes, and
the knowledge produced by these investigations.
18. Astrology is considered a pseudoscience.
Pseudoscience: Claims are presented appearing scientific,
even though they lack supporting evidence.
19.
20. #1: Nature is Orderly
Example: Newtonian Laws of Motion
#2: We Can Know Nature
Human behavior can be explained
Humans exhibit patterns conducive to investigation
21. #3: Natural Phenomena Have Natural Causes
#4: Nothing is Self-Evident
#5: Knowledge Based on Experience
Importance of Perception
#6: Knowledge is Superior to Ignorance
Knowledge for knowledge’s sake
Findings open to continual review
22.
23.
24. Explanations for “Why?” questions
DEDUCTIVE REASONING
Specific expectations are
deduced from a general theory..
INDUCTIVE REASONING
General theries are drawn
from specific data.
X causingY
Sample Population
Cannot be 10o% certain.
(95% is good enough)
Socrates Transitive Property
25.
26. “Gold standard” of science
You have made predictions today.
X causesY X is present Can predictY
27.
28. SEPARATE INFLUENCES
Natural and social sciences
are separate bodies of
knowledge
Objective and subjective
nature of behavior
Definition of Social Science
UNIFIED SCIENCE
Social and natural sciences
studied and investigated
with same approaches
41. Descriptive Research
Defines and describes social phenomena
Exploratory Research
Investigation of phenomena without expectations
Explanatory Research
Identifies causes and effects of social phenomena
Evaluation Research
Determines effects of social programs, etc.
42.
43. Quantitative Analysis
Large “N”
Mathematics and Statistical Methods
General Patterns of Human Behavior
Qualitative Analysis
Small “N”
Few Cases / Observations
Field Studies, Interviewing, Direct Observation
44.
45.
46.
47. STRENGTHS
Overcomes errors in
reasoning
Clarity of opinion
Accumulation of
knowledge
Expansion of knowledge
LIMITATIONS
Different interpretations
Different results
Complexity of social world