Contenu connexe Plus de Alberta Soranzo (20) The design of things you don't want to think about — WIAD 2016 Jönköping 1. THE DESIGN OF THINGS YOU DON’T
WANT TO THINK ABOUT
ALBERTA SORANZO | @ALBERTATREBLA
WIAD 2016 | Jönköping
2. HELLO. MY NAME IS ALBERTA.
alberta soranzo | @albertatrebla WIAD 2016 | Jönköping
4. I HAVE A QUESTION FOR YOU.
alberta soranzo | @albertatrebla WIAD 2016 | Jönköping
6. WHAT KEEPS US UP AT NIGHT IS…
alberta soranzo | @albertatrebla WIAD 2016 | Jönköping
12. EVERYTHING, EXCEPT WHAT IS FOUND IN
NATURE, HAS BEEN DESIGNED BY
SOMEONE.
alberta soranzo | @albertatrebla WIAD 2016 | Jönköping
14. WE DON’T WANT TO THINK ABOUT THE
RIVETS.
alberta soranzo | @albertatrebla WIAD 2016 | Jönköping
16. WHEN’S THE LAST TIME YOU THOUGHT
ABOUT A BATHROOM?
alberta soranzo | @albertatrebla WIAD 2016 | Jönköping
17. WHEN’S THE LAST TIME YOU THOUGHT
ABOUT A TRAIN BATHROOM?
alberta soranzo | @albertatrebla WIAD 2016 | Jönköping
19. WHEN’S THE LAST TIME YOU THOUGHT
ABOUT A PLANE BATHROOM?
alberta soranzo | @albertatrebla WIAD 2016 | Jönköping
21. WE DESIGN THE MEMORIES THAT
EXPERIENCE LEAVES BEHIND.
alberta soranzo | @albertatrebla WIAD 2016 | Jönköping
22. BUT, ALBERTA, WHY ARE WE TALKING
ABOUT RIVETS AND TOILETS?
WE MAKE DIGITAL THINGS.
alberta soranzo | @albertatrebla WIAD 2016 | Jönköping
23. I THOUGHT YOU’D NEVER ASK.
alberta soranzo | @albertatrebla WIAD 2016 | Jönköping
25. People judge an experience largely based on how they felt at its peak and
at its end, rather than based on the total sum or average of every moment
of the experience.
Peak-end rule
alberta soranzo | @albertatrebla WIAD 2016 | Jönköping
31. SWEET, BUT HOW DOES THAT APPLY TO
WHAT WE DO?
WE MAKE DIGITAL THINGS.
alberta soranzo | @albertatrebla WIAD 2016 | Jönköping
32. I’M GLAD YOU ASKED.
alberta soranzo | @albertatrebla WIAD 2016 | Jönköping
37. WAIT. DIDN’T YOU SAY THAT IT WAS THE
END THAT MATTERED?
alberta soranzo | @albertatrebla WIAD 2016 | Jönköping
44. alberta soranzo | @albertatrebla WIAD 2016 | Jönköping
PINTEREST-INDUCED RAGE
0
25
50
75
100
APR MAY JUN JULY AUG SEP OCT NOV DEC JAN FEB
45. alberta soranzo | @albertatrebla WIAD 2016 | Jönköping
PINTEREST-INDUCED RAGE
0
25
50
75
100
APR MAY JUN JULY AUG SEP OCT NOV DEC JAN FEB
46. A closure experience is the satisfactory conclusion to a product or
service relationship.
Joe Macleod
47. THAT MAKES SENSE, BUT SURELY IT
DOESN’T HAPPEN VERY OFTEN.
alberta soranzo | @albertatrebla WIAD 2016 | Jönköping
48. IF ONLY.
AND, YOU KNOW, “THE END” ISN’T
ALWAYS AT THE END.
alberta soranzo | @albertatrebla WIAD 2016 | Jönköping
54. OOH. I SEE WHAT YOU MEAN. BUT WHAT
IF PEOPLE WANT TO CLOSE THEIR
ACCOUNTS?
alberta soranzo | @albertatrebla WIAD 2016 | Jönköping
55. HEH. YOU CAN’T HOLD PEOPLE HOSTAGE,
CAN YOU?
alberta soranzo | @albertatrebla WIAD 2016 | Jönköping
56. A closure experience is the satisfactory conclusion to a product or
service relationship.
Joe Macleod
67. I THINK I GET IT NOW.
ONE LAST QUESTION, ARE MEMORY OF THE
EXPERIENCE AND EXPERIENCE THE SAME?
alberta soranzo | @albertatrebla WIAD 2016 | Jönköping
68. WHAT DO YOU THINK?
alberta soranzo | @albertatrebla WIAD 2016 | Jönköping
73. SO, NO. I DON’T THINK MEMORIES CAN
BRING BACK EXPERIENCES. NOR THAT
THEY SHOULD.
alberta soranzo | @albertatrebla WIAD 2016 | Jönköping
77. THIS TALK WAS BROUGHT TO YOU BY
(not) Johnny Appleseed
alberta soranzo | @albertatrebla WIAD 2016 | Jönköping
79. IMAGE CREDITS
Atlanta skyline — https://www.flickr.com/photos/memoriesbymike/14077090201
Awake at night — https://www.flickr.com/photos/alyssafilmmaker/3687665853/
Golden Gate — https://www.flickr.com/photos/photographingtravis/14746084647
Golden Gate cables — https://www.flickr.com/photos/csessums/6297553686
Golden Gate cables inside — https://www.flickr.com/photos/ironypoisoning/9011658139
Golden Gate support cable — https://commons.wikimedia.org/wiki/File:Cables_of_the_Golden_Gate_bridge_in_San_Francisco_66.jpg
Golden Gate rivets — https://commons.wikimedia.org/wiki/File:Rivets_on_the_Golden_Gate_bridge_in_San_Francisco_103.jpg
Golden Gate floodlights — https://commons.wikimedia.org/wiki/File:Floodlight_on_the_Golden_Gate_Bridge_in_San_Francisco_112.jpg
Golden Gate suicide prevention — https://commons.wikimedia.org/wiki/File:Suicide_prevention_sign_on_the_Golden_Gate_Bridge_2.jpg
Toilet — https://www.flickr.com/photos/64604717@N03/6048064760
Clothing store — https://www.flickr.com/photos/associatedfabrication/3555244890
Instagramming food — http://www.huffingtonpost.com/2013/08/02/instagram-food-study_n_3689129.html
Burger attack — https://www.flickr.com/photos/henryfaber/212974917
Girls on cell phones — https://www.flickr.com/photos/rwphoto/4646169383
Jönköping — https://www.flickr.com/photos/trollhare/8729763724