Presentation from our event "Fashion Forward" with SAP Hybris.

1. Fashion Forward:
Adapting to the
Modern Customer Journey
Hush Mayfair, London, 12 July 2016

4.  Younger gentleman
 Shopping for a full suit with all the
accessories
 Only looking at brown shoes and
belts
 Has been browsing for a while
 Looking at a specific brand
 Very engaged in his research
 Already dressed in a suit, a potential
regular
 Likely to make a buying decision
 I should reinforce his selection,
let him know that he can have
membership advantages already
today, provide advice and guidance
on his previous likes

5.  A person is shopping for clothes
 I will tell him there are promotions on ties
if you also buy shoes

6. Today’s customer journey is
complex and omni-channel
DISCOVER
SEARCH
RESEARCH
GET HELP
COMPARE
PERSONALIZE
SHARE
EVANGELIZE
USE
TRUST
FRIEND
DECIDEPURCHASE
• INTERACTIVE
• E-MAIL
• PAID SEARCH
• SEO
• DISPLAY
• MOBILE (NOTIFICATION/SMS)
• PRINT
• WEB
• COMPANY WEBSITE
• MOBILE
• BRANCH/STORE
• CALL CENTER
• SOCIAL

7. Single channel
processes
Siloed systems
Lack of integration
Messy data
Legacy architectures
Lack of collaboration
Lack of digital literacy
Lack of insight
Mythology
What
customers
expect
What
businesses
deliver
THE ENGAGEMENT GAP

8. A MODERN UNIQUE PLATFORM, DESIGNED FOR MODERN
BUSINESS
Web Mobile Call Center PrintSocial TVPOS
ERP WMS PLM CRM Data
Pools
MOVE AT SPEED
Product Content Management.
Web Content Management.
ONE CUSTOMER EXPERIENCE
Commerce. Order Management. Together.
CONFIGURED FOR SUCCESS
Our Customers. Our Partners.
Accelerators. hybris Extend. The Data Hub.
BUILT TO COMPLEMENT NOT
REPLACE EXISTING INVESTMENTS
Modern. Extensible. Standards-based.
Single view of product
Single view of inventory
Single view of customers
Single view of orders
Single Source of Truth

9. Change
Branding
Configure
Analytics
Configure
PSP
Choose
Checkout
MerchandiseAdd Data
3 to 4 months
Go Live!
Average tends to be between 4 and 6 months
MAKE IT HAPPEN FAST

10. Based on hybris annual customer survey.
Better Customer Experience Management
Better Process and Data Management

11. hybris is the future of
commerce.™ Today.

13. Fashion Forward:
Adapting to the
Modern Customer Journey
Hush Mayfair, London, 12 July 2016

14. Can you dynamically allocate stock
across your sales channels based on demand?

15. Do you have a single system
to manage all sales channels?

16. Do you have one data set
for your entire inventory?

17. Do you have a 360 degree view
of your customers?

18. Can your customers view
in-store availability online?

19. Do your stores allow you to ship
directly to your customers from a
distribution centre or another store?

20. Answer “yes” to all questions with a
fully integrated end-to-end system

21. How we can help
 Whiteboard session
 Demo based on your requirements
 Proof of concept
SAP Fashion Management Services
As the exclusive co-innovation partner,
attune has been involved in SAP Fashion
Management since its inception. Since then,
we are involved in the highest number of
FMS projects within the SAP ecosystem. Our
learnings, expertise and industry focus are
unparalleled and at your disposal.
SAP Hybris Services
Bringing a unique combination of deep fashion
know-how and built-in integrations to backend SAP
solutions such as FMS, our SAP Hybris services are
designed to help fashion companies deliver
consistent, relevant and exceptional shopping
experiences across every channel with minimized
risk, faster-time to market and better ROI.