An overview about SEO .

1. Created by ATUL SHARMA

2. What is SEO?
 Search engine optimization (SEO) is the process of improving
the visibility of a website or a web page in search engines.
 Higher on the page a site appears for relevent keywords, the
more visitors it will receive from the search engines.
 In Feb 2011, Google revealed that had 2 billion plus searches per
day. Recent studies confirm that search engines bring almost 80%
of your web site's traffic. That underlines the importance of SEO.
 If your site is not found on first 2 pages of major search engines,
there is very remote possibility that it can be found in these search
engines as users rarely go beyond second page.

3. Steps to developing a good
SEO strategy
 Identify search phrases to target (should be relevant to
business/market).
 Create content which appeals to both search engines and actual
website visitors.
 Implement a quality link building.
 Use Social media extensively to promote the site.
 Users will occasionally come to a page that doesn't exist on your
site, either by following a broken link or typing in the wrong URL.
Having a custom 404 page that kindly guides users back to a
working page on your site can greatly improve a user's experience.

4. Designing SEO friendly site
If search engines can’t crawl your site because of poor navigation, they are
not going to find your site, let alone rank it.
 The navigation must always be in text links. This ensures that all the
pages in a site are indexed by spiders. Every page should be reachable
from at least one static text link.
 Try to use text instead of images. Google crawler doesn't recognize text
contained in images. If you must use images for textual content, consider
using the "ALT" attribute to include a few words of descriptive text.
 If you decide to use dynamic pages (i.e., the URL contains a "?"
character), be aware that not every search engine spider crawls dynamic
pages as well as static pages. It helps to keep the parameters short and
the number of them few.

5. Designing SEO friendly site
 URLs with keywords that are relevant to your site's content are friendlier
for search engines.
 Always ensure that there is one and only URL. For example
http://example.com, http:www.example.com,
http://www.example.com/index.html are different URLs for search
engines.
 Select any one of the above as the preferred URL, and internal linking
should be done keeping that in focus.

6. SEO Terms
Spider - Also known as a bot, robot, or crawler. Spiders are
programs used by a search engine that browses the World Wide
Web by means of hyperlinks.
Anchor Text
Linked text on a web page. Example: This is anchor text. Anchor
text is important because search engines use it to determine what
the destination page is about. Therefore, anchor text must be
relevant.
Backlinks
The number of links from other websites to your website.
Conversion
A visit to your site that results in an action being completed by the
user.

7. SEO Terms
Title tag - The title is what shows up in the top bar of your browser.
It is also the hyperlink that shows in search engine results page.
Meta description – The text that is shown below title tag in SERP
( Search engine results page ).
Alt attribute - An HTML attribute used within the IMG tag to
provide alternate text when images cannot be displayed.
Keyword - a word that a search engine user enters to find
relevant web page(s). If a keyword doesn't appear anywhere in
the text of your web page, it's highly unlikely your page will
appear in the search results
Keyphrase - Keyword is a single word. A keyphrase is a multi
word search term.

8. Reporting
Reports sent after optimization - Website submission and website
ranking report.
Website Submission Report will display :
 URL submitted.
 Search engines to which URL has been submitted.
Website Ranking Report will display :
 Rank achieved
 Page Number on which site is ranked.
 Keyphrase for which site is ranked
 Search engines for which keywords are ranked