1. 2658 Griffith Park Blvd Los Angeles, CA 90039 T 323.963.3393 www.A-T-W-C.com
SANTAMONICAPLACE
TECHLOUNGE

2. Privileged and Confidential. All creative and written material appearing herein constitute original and unpublished work of And Then What Creative and may not be duplicated, used or disclosed without prior written consent of the agency.
The Tech Lounge is a new tenant platform
for consumer electronics brands to launch
new products and host events, while deliver-
ing new revenues for Santa Monica Place.
WHAT
SANTA MONICA PLACE TECH LOUNGE

3. Privileged and Confidential. All creative and written material appearing herein constitute original and unpublished work of And Then What Creative and may not be duplicated, used or disclosed without prior written consent of the agency.TECH IS BIG
SANTA MONICA PLACE TECH LOUNGE

4. TARGETS Privileged and Confidential. All creative and written material appearing herein constitute original and unpublished work of And Then What Creative and may not be duplicated, used or disclosed without prior written consent of the agency.
People camp out for the latest iPhone,
not for the latest Lexus.
At the intersection of technology, music and events is the
Tech Lounge - a product launching platform delivering
foot traffic and media exposure to Santa Monica Place.
EVENTS
TECH LOUNGE
TECH
MUSIC
SANTA MONICA PLACE TECH LOUNGE

5. INTRODUCTION Privileged and Confidential. All creative and written material appearing herein constitute original and unpublished work of And Then What Creative and may not be duplicated, used or disclosed without prior written consent of the agency.
• Proliferation of consumer electronic brands entering the US market
• Growth in the i-accessories categories - headphones, speakers, etc
• Product launches have developed into VIP events hyped by the media
• So many options on the market - how do we know what best fits our
needs now and into the future
TRENDS TO SUPPORT THIS PLATFORM
Privileged and Confidential. All creative and written material appearing herein constitute original and unpublished work of And Then What Creative and may not be duplicated, used or disclosed without prior written consent of the agency.
SANTA MONICA PLACE TECH LOUNGE

6. POTENTIAL PARTICIPANTS
Privileged and Confidential. All creative and written material appearing herein constitute original and unpublished work of And Then What Creative and may not be duplicated, used or disclosed without prior written consent of the agency.FEATURING
Acer
AmazonKindle
Audio-technica
Belkin
Beats
Blackberry
Bose
Canon
Chromebooks
CobyElectronics
Dell
Fujifilm
GoogleTV
GriffinTechnology
GShock
Haier
JBL
Hisense
HTC
Huawei
iHome
Intel
Jabra
JVC
Lenovo
LG
Logitech
Microsoft
Motorola
Nokia
Nike
Panasonic
Roku
Samsung
Sony
Speck
T-Mobile
TCL
TDK
Toshiba
ZTE
Andonandonandon...
SANTA MONICA PLACE TECH LOUNGE

7. Privileged and Confidential. All creative and written material appearing herein constitute original and unpublished work of And Then What Creative and may not be duplicated, used or disclosed without prior written consent of the agency.THE PLATFORM
The Tech Lounge features a quarterly rotation of branded spaces. The overall
space can be divided between 3 or 4 brands who are launching or showcasing
new products. Opening night events and media exposure position the space as
the “must see” location to demo the latest products in west Los Angeles.
The overall space has 3 main components :
• Large wall graphic panels demarcate each brand’s space. The wall graphics
float on a minimal framework and have the option of being backlit
• Semi-custom, pre-fab’d fixture are available for a consistent display aesthetic.
Customfixureswouldbeweavailableatthetenantscostorprovidedbythethem.
• Brand specialist populate the space to inform and answer visitor questions.
ApocketCESexperiencefortheconsumer!
SANTA MONICA PLACE TECH LOUNGE

8. INTRODUCTION Privileged and Confidential. All creative and written material appearing herein constitute original and unpublished work of And Then What Creative and may not be duplicated, used or disclosed without prior written consent of the agency.
Now is the time to create that one-of-a-kind
experiential platform and Santa Monica Place
is the ideal setting. Together we can deliver a
precedent-setting consumer experience.
With all the noise in the marketplace,
delivering an experience that will
engage, excite and connect with
consumers is more important then ever.
Privileged and Confidential. All creative and written material appearing herein constitute original and unpublished work of And Then What Creative and may not be duplicated, used or disclosed without prior written consent of the agency.
SANTA MONICA PLACE TECH LOUNGE

9. Privileged and Confidential. All creative and written material appearing herein constitute original and unpublished work of And Then What Creative and may not be duplicated, used or disclosed without prior written consent of the agency.INSPIRATIONS
SANTA MONICA PLACE TECH LOUNGE

10. ABOUT US Privileged and Confidential. All creative and written material appearing herein constitute original and unpublished work of And Then What Creative and may not be duplicated, used or disclosed without prior written consent of the agency.
SANTA MONICA PLACE TECH LOUNGE
And Then What Creative is an Experiential Marketing
and Design agency. We work with the leading brands
to showcase and demonstrate their products to
retail, mall and event visitors.
We take a partnership approach to developing projects
that connect with existing buyers, attract new customers
and grow businesses across categories.
Weworktirelesslyforthecreationofexperiential
awesomeness!

11. OUR WORK Privileged and Confidential. All creative and written material appearing herein constitute original and unpublished work of And Then What Creative and may not be duplicated, used or disclosed without prior written consent of the agency.
SANTA MONICA PLACE TECH LOUNGE

12. CONTACT
PHONE
EMAIL
WEB
FB
stuart@a-t-w-c.com
a-t-w-c.com
facebook.com/AndThenWhatCreative
323.963.3393
Stuart Fingerhut