2. Cross-Border Trade Roadmap (Agenda)
• Cross-Border Opportunity
• Roadmap for Cross-Border Expansion
1. Global Fulfillment: Serving international buyers
2. Using Marketplaces to Validate Foreign Markets
3. Establishing a Local Presence
• Retailer Case Study
• Resources
3.
4.
5. International Logistics and Fulfillment
• Hurdles
• Hidden Carrier Fees
• Billable/Dimensional Weight
• Refused and Rejected Packages
• Credit Card Chargebacks & Fraud
• Global Trade Compliance
• Solutions
• Fulfillment Services
• 3rd Party Solutions
Take-Away Tip:
Get “landed cost”
right
6. Cross-Border: Challenge vs Opportunity
$$$
$
*eCommerce volume represents relative figures, not absolute values
Source: Forrester Online Retail Forecasts: Europe, US, Latin America, Asia
eCommerce
(2012)*
Operational Challenge
8. Establishing a Local Presence
• Hosting
• Global CDN
• Localized data centers
• Country-specific laws (Safe Harbor, Patriot Act)
• Localization
• Translation
• Customer Service
• Payment Methods
Take-Away Tip:
Separate assets
from e-commerce
functionality
Take-Away Tip:
International
buyers want a
local experience
10. Retailer Case Study: QVC Italia
• QVC Italia launched e-commerce in September 2011 using
Magento EE
• Challenging implementation:
• Complex business features
• Italian-specific requirements
• Very complex integration with backend systems
• Leveraged Magento EE extensibility and the extension market
• QVC.it was launched in only 3 months
Take-Away Tip:
Know the
requirements of each
market
11. Get “landed
cost” right
Separate assets
from
e-commerce
functionality
International
buyers want a
local experience
Use
marketplaces to
validate new
markets
Take-Away Tips
Know the
requirements of
each market
