What is a PR Guy Doing at AdTech NYC?

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0 j'aime•964 vues

What is A PR Guy Doing at AdTech NYC was a presentation by PR Newswire Global Director of Emerging Media at the AdTech NYC Conference on Nov. 9, 2011. This presentation was part of the session entitled: Marketing on Facebook, Twitter and Google+ Best Practices for Turning "Like" into "Love" run by Chris Brogan.

Business Technologie

Michael Pranikoff
Global Director,
Emerging Media
PR Newswire
http://about.me/michaelpranikoff
michael.pranikoff@prnewswire.com
Twitter / @mpranikoff

LIKE US, PLEASE LIKE US &
FOLLOW US….PLEASE

PEOPLE DON’T WANT TO JUST LIKE, THEY WANT TO LOVE

Credit: WIN-Initiative

LOVE HAS TO START INTERNALLY. THIS IS OFTEN WHAT OUR
INTERNAL MARKETING, PR, & IR DEPARTMENTS ARE DOING.

http://www.flickr.com/photos/captaintim/2645277774/

The Message Comes Into Focus

Companies Need:

• Direct access to consumers

• Opportunities to engage with
Public Marketing
audiences Relations
• Continuous Messaging that is
easy to share

• Analytics, ROI

They want to communicate in a
way that combines PR, Marketing
Advertising
and Advertising.

39% of search users link
search ranking to company
prominence.

Jupiter Research

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Insurance IoT is a social good! Because: 🔵 Expected losses can be reduced structured programs with both real-time mitigation actions to solve a specific situation, and behavioral change mechanisms to promote safer behaviors (both in personal and commercial lines) 🔵 Rate can be matched to risks better: - Smaller and more accurate pricing clusters allow a large part of profiles to receive a lower rate - Even with the ability to price the individual probability of loss (cluster of one) the insurance foundation isn’t canceled (The risk of each policy will contribute to the expected losses of the portfolio; The premiums paid by many lucky policyholders will be used to pay the claims of the few unlucky policyholders who had an accident in a period of coverage) 🔵 IoT data can be used to increase the effectiveness and efficiency of the claim process, so improving the combined ratio ceteris paribus ⏩ Large part of the policyholders will pay less (and portfolios currently difficult to insure will become more insurable) Insurance IoT (and telematics) is not about providing a discount Insurance IoT (and telematics) is about creating economic value using the data and sharing part of this value with policyholders (and agents & brokers) An integrated holistic adoption of the IoT paradigm is a game changer for your insurance business and a social good: ◾ it allows to improve the availability and affordability of insurance coverages ◾while allowing the sector to write a profitable business Below you can enjoy a selection of best practices in both personal and commercial lines - written with some of the IoT Insurance Observatory members - that have already started to obtain results from their IoT business transformation journeys

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What is a PR Guy Doing at AdTech NYC?

1. WHAT IS A PR GUY DOING HERE?

2. Michael Pranikoff Global Director, Emerging Media PR Newswire http://about.me/michaelpranikoff michael.pranikoff@prnewswire.com Twitter / @mpranikoff

4. LIKE US, PLEASE LIKE US & FOLLOW US….PLEASE

7. PEOPLE DON’T WANT TO JUST LIKE, THEY WANT TO LOVE Credit: WIN-Initiative

8. LOVE HAS TO START INTERNALLY. THIS IS OFTEN WHAT OUR INTERNAL MARKETING, PR, & IR DEPARTMENTS ARE DOING. http://www.flickr.com/photos/captaintim/2645277774/

10. IT’S ABOUT THE MESSAGE!

11. The Message Comes Into Focus Companies Need: • Direct access to consumers • Opportunities to engage with Public Marketing audiences Relations • Continuous Messaging that is easy to share • Analytics, ROI They want to communicate in a way that combines PR, Marketing Advertising and Advertising.

12.

13. Building the Foundation

14. 39% of search users link search ranking to company prominence. Jupiter Research

15.

16.

17. http://youtu.be/fToOx6Ft9o8

18.

19. http://youtu.be/GeLtUzSjETQ

20. Make Your Content Directional

21. Michael Pranikoff Global Director, Emerging Media PR Newswire http://about.me/michaelpranikoff michael.pranikoff@prnewswire.com Twitter / @mpranikoff

Notes de l'éditeur

SEO is the foundation of social media. You cannot today put your stuff out on line and think social media is going to do it. Counted has to be found first before it can be shared. Think how you can drive through search.
Send your news release out on a wire service. When you do so, make sure you are doing correct SEO properties, to drive back where you want them to go.

What is a PR Guy Doing at AdTech NYC?

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