6. The answer was the Newport.
This one radical departure for sandals inspired the overriding
KEEN philosophy of hybrid innovation, of striving to create
new possibilities in everything we do – pushing ourselves to
discover and implement original ideas in our products and
challenging ourselves to consider each choice we make.
As we grow we promise to continue seeking product
solutions for life's everyday needs. Designing shoes for your
HybridLife and incorporating processes that reduce our
impact on the places you play.
KEEN began by asking a simple design question:
Can a sandal protect the toes? The answer was yes.
ABOUT KEEN
7. KEEN, Inc. is an American shoe manufacturing company based in Portland, Oregon. Founded in 2003 by
Martin Keen and Rory Fuerst, their shoes are now available in more than a thousand retail locations in the United
States, and are distributed worldwide.
The first KEEN shoes were invented to develop a sandal that could also protect the toes - they feature a
signature thick black bumper covering the toes. They found a ready market in sailing and other outdoor and water
activities. KEEN Footwear now offers shoes for many outdoor activities as well as casual shoes.
ABOUT KEEN
8. KEEN has been a fast-growing company since its inception. The company was named 2003's "Launch of the
Year― by the shoe industry's leading trade publication, Footwear News, which also identified it as a hot brand to
watch. As KEEN has grown, there have been many changes, including the addition of a variety of footwear styles to
their previous assortment, growing their casual business quickly, adding cold weather footwear, and a line of bags
and socks. In early 2006, the company relocated its headquarters from Alameda, California to Portland, Oregon. At
the same time, Kirk Richardson joined the company as its president after a 27-year career in management at nearby
Nike, Inc. As of October 2008, Richardson is leading KEEN's corporate social responsibility efforts and James
Curleigh joined the company as CEO after 12 years as CEO at Salomon Sports North America.
ABOUT KEEN
9. In reaction to the 2004 Asian Tsunami, KEEN took their marketing budget and donated it in total to relief
efforts. This gesture turned into their long-term Hybrid. Care program, where they partner with organizations whose
vision they share, including The Conservation Alliance, 1 KG More, Leave No Trace, and Big City Mountaineers. In
2009, the 100-employee company had estimated sales of $130 to $140 million. The company opened a plant in
Portland in 2010 to begin manufacturing some of their products in the United States.
ABOUT KEEN
11. CREATE. Create, Play, Care.
It's a way of life, we call it HybridLife.
We all live many lives splitting our time between
work, play and giving back.
At KEEN we call this living a HybridLife.
HybridLife is the KEEN mantra, our commitment
to create solutions in our product and business
practices, to design footwear, bags and socks that
enable you to play anyplace without a ceiling; and
our promise to care for each other and the world
around us. We invite you to join us in tossing on a
pair of KEEN shoes, socks or a bag and to diving
head first into living a HybridLife.
KEEN CONCEPT
12. KEEN products are designed with play in
mind. From mountains to deserts to city
streets the KEEN playground is anyplace
without a ceiling.
But we've noticed something distressing; the
moments for play are becoming less frequent. Fun
is being replaced by frantic. Life has become
more about survive, less about thrive. So we
asked, can KEEN be a solution to today's hectic
world? Can we help more people live the
HybridLife? The answer is simple.
KEEN is bringing recess back.
PLAY.
KEEN CONCEPT
13. When KEEN started in 2003 we made a promise to
ourselves.
If the little shoe with a big toe bumper ever caught on,
things would be done differently—we had the chance to act
on that inspiration quickly. With only a year of business
under our belt, KEEN already had a history of supporting
good causes.
Since then, we’ve partnered with non-profit organizations
around the world to help turn ideals into actions. From
getting youth into the outdoors, to protecting land for its
environmental and recreational value, to giving bikes to
kids in need,
we stand beside our partners, actively working for
change instead of hoping for it from the sidelines
CARE.
KEEN CONCEPT
14. What if the insideof your shoe could mold to your feet? KEEN.CUSH is a blend of recycled PU, cork
and memory foam that contours to feet and adjusts to give you the cushioning you need throughout your
day.
A proprietary waterproof, breathable membrane that lets vapor out without lettingwater in.
The internalsupport mechanism cradles the foot and provides excellentarch support.
15. Shock, Suspension, Stability – otherwise known as S3 is engineered to support that foot on impact,
dissipateshock and reduce your odds of twistingan ankle.
AEGIS Microbe Shield controls the bacteriaand fungi that cause odors, stains and product deterioration
and AEGIS technology is free of environmentallyharmful substances.
Renewable, natural and more sustainable.This cushioning is speciallymolded for outdoor adventures to
reduce impact on feet and the environment.
16. Our oil and slip resistantoutsolesmeet or exceed ASTM (American Society For Testing and Materials)
F1677-96 MARK ll non-slip testingstandard.
Can a sandal protect your toes? The answer is yes. The reason is KEEN PatentedToe Protectionwhere
the shoe outsoleswrap up and over the toes for ultimateprotection.
Uniquely anatomicallycorrect steel-toedesign provides a roomier toe box and maximum comfort.
Meet ASTM F2412-05 and F2143-05 I/75 and C/75 standard.
17. The keen dual climaterubber outsolehardens in cold weather to bite into packed snow all in the name of
traction.
On the outside,wooly softness; in the middle, support cushioningand inside, a thermal foil barrier to
harness radiant heat. Keep the cold out and the heat in.
The full length TPU stabilityplateprovide forefoot flexibilityand underfoot stabilityto meet the
demands of the workplace environment.
18. MEN SIZING CHART
US MEN 7.0 7.5 8.0 8.5 9.0 9.5 10.0 10.5 11.0 11.5 12.0 13.0
EU MEN 39.5 40.0 40.5 41.0 42.0 42.5 43.0 44 44.5 45 46.0 47.0
UK MEN 6.0 6.5 7.0 7.5 8.0 8.5 9.0 9.5 10.0 10.5 11.0 12.0
CM MEN 25.0 25.5 26.0 26.5 27.0 27.5 28.0 28.5 29.0 29.5 30.0 31.0
