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Social Media's Role in Independent Insurance Agencies

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The document discusses the rise of social media and its importance for independent insurance agencies. It outlines how agencies can establish a social media presence through platforms like Facebook, blogs, videos and Twitter. It emphasizes using social media for relationship building, customer engagement and marketing to gain new opportunities and stay competitive in the industry. Finally, it provides tips on developing a social media strategy and policy for agencies.

BusinessTechnologie
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Social Media and the Independent Agency By: Aubie W. Knight, CIC
Familiar with the Social Web?
What is “Social Media” ,[object Object],[object Object]
What is “Social Media” ,[object Object]
What is “Social Media” ,[object Object]
The Tools Are New – Not The Ideas ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who Said This??? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who Said it About These Things??
What Can Be Accomplished? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How To Establish a Social Media Presence? ,[object Object]
How To Establish a Social Media Presence? ,[object Object]
How To Establish a Social Media Presence? ,[object Object]
Why Is All of This Important? Source: 2009 comScore Online Auto Insurance Report
Source: 2009 comScore Online Auto Insurance Report Of Those Online Shoppers Who Don’t Bind Online, 73% Purchase Offline After Quoting Online. The most common way of purchasing offline after quoting online is through a local agent in person .
Why Is All of This Important? ,[object Object],[object Object],Source: 2009 comScore Online Auto Insurance Report
Who’s winning the marketing war?
Can Social Media Be the Equalizer? ,[object Object],[object Object],[object Object]
What Now???? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
How to Use the Basic Social Tools?
Facts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to Use ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to use ,[object Object],[object Object],[object Object],[object Object]
Is for you? ,[object Object],[object Object],[object Object],[object Object]
Is logging right for you? ,[object Object],[object Object],[object Object],[object Object],[object Object]
All of this creates your agency’s Brand! ,[object Object]
How to Move Forward From Here ,[object Object],[object Object],[object Object],[object Object]
What is your Plan? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to Measure? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Once You are Active, Then What? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Remember, it’s all about RELATIONSHIPS! ,[object Object],[object Object],[object Object],[object Object],[object Object]
Creating a Social Media Policy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
10 Things Needed in a Social Media Policy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
More on Social Media Policies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media and E&O ,[object Object],[object Object],[object Object]
Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Social Media's Role in Independent Insurance Agencies

  • 1. Social Media and the Independent Agency By: Aubie W. Knight, CIC
  • 2. Familiar with the Social Web?
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  • 8. Who Said it About These Things??
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  • 13. Why Is All of This Important? Source: 2009 comScore Online Auto Insurance Report
  • 14. Source: 2009 comScore Online Auto Insurance Report Of Those Online Shoppers Who Don’t Bind Online, 73% Purchase Offline After Quoting Online. The most common way of purchasing offline after quoting online is through a local agent in person .
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  • 16. Who’s winning the marketing war?
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  • 20. How to Use the Basic Social Tools?
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