How do organisations in the 21st century ensure they can communicate well in a crisis - or in any other situation? These are the slides from my "boot camp" at the Disruptive Event Management and Business Continuity Planning Conference, Wellington, NZ, 29 August 2013.
2. The new converged media
landscape
Blogs / Communities: Geekzone,Throng, Interest.co.nz, etc.
http://openparachute.wordpress.com/nz-blog-ranks/
Newer platforms:
e.g. Pinterest,
Google+
Foreign language
platforms/media:
e.g. Sina Weibo
15. How do you create
culture change?
•Stories (Myths)
•Rituals
•Symbols
•Tribes
16. What does that mean?
•Stories (Myths) - case studies, anecdotes
•Rituals - e.g. Tweet of the week from our
customers
•Symbols - e.g. Twitter counter screen
•Tribes - e.g. brown bag lunches
17. Ensuring a fast response
•Ideal case study
•Problem, response, solution
•Mapping customer touchpoints
35. Where can I buy a cow? I am worried about the
quality of all the milk powder in the market.
36.
37.
38. Takeaways...
•Where is your company in social media, and
where is social media in your company?
•What’s your network map? Who are the real
influencers inside your company?
•Who are your external influencers, and how
are you finding them?
•How are you monitoring the social web?