Lead Nurturing 101 NetSuite Users - Pardot SuiteApp
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This presentation talks about 3 major reasons why there is a huge trend toward Marketing Automation and Lead Nurturing in general. We discuss the 4 basic steps of digital marketing automation: 1) Attract, 2) Engage, 3) Nurture, and 4) Convert. We also discuss Pardot Prospect Insight, which is a Marketing Automation platform that is tightly integrated with NetSuite, SalesForce.com, Microsoft Dynamics CRM, and SugarCRM.
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Lead Nurturing 101 NetSuite Users - Pardot SuiteApp
- 1. Lead Nurturing 101Marketing Automation SuiteApp: Pardot Prospect Insight
- 2. Agenda Why do I need to start Lead Nurturing? Lead Nurturing strategy Integration with NetSuite Pardot Marketing Automation http://www2.audaxium.com/l/3482/2011-01-13/53UIP
- 3. Why Lead Nurturing? (reason #1) 80% of inbound leads are not ready for a sales call * Source: Forrester Research
- 4. Why Lead Nurturing? (reason #2) SEO gets people to your website… then what?
- 5. Why Lead Nurturing? (reason #3) 71% of B2B marketers are doing MORE content marketing than a year ago (only 2% are doing LESS) * Source: B2B Technology Marketing Community (LinkedIn Group)
- 7. Social Media
- 8. PPC
- 9. QR codes
- 10. Blog
- 11. Email
- 12. Advertising
- 13. Video
- 14. Whitepapers
- 15. eBooks
- 16. Webinars
- 17. Blog
- 18. Forums
- 19. Polls
- 20. Segment by persona
- 21. Segment by interest
- 22. Drip marketing
- 24. Add value, educate
- 25. Build your brand
- 26. Become their “go-to”
- 27. More sales-ready leads
- 28. Prioritize by lead score
- 29. Website activity history
- 30. Real-time visitor alerts
- 31. Integrate with CRM
- 33. Key Benefits of Pardot Marketing Automation For Marketing: Automate. Automate. Automate. Target better messages Improve lead quality and volume For Sales: Focus on the best, most engaged, leads Ask better questions based on visitor interests Real-time notifications (strike while the iron is hot) For Management: Improve opportunity close rate % Increase revenue/profit with same # of employees Brand equity
- 34. Contacts Pardot / NetSuite integration Companies Fields Score, Grade Activity Calls, Opps
- 35. Pardot Summary / Q&A Progressive Profiling Landing Pages Behavior Tracking Persona Segmentation Lead Scoring Lead Nurturing / Email Real-Time Visitor Alerts ROI Reporting Integration with CRM List Development / Mgmt
- 36. Why choose Pardot? Ease of Use Value No-Hassle
- 37. Craig DesBrisayDirector of Sales & Marketing (866) 563-3858 x.204 craig@audaxium.com www.audaxium.com www.twitter.com/Audaxium
Notes de l'éditeur
- Email MarketingEmail blasting, drip marketing, auto responders, and an Outlook plug-in allow marketing and sales teams to effectively reach their prospects.Landing Page/Form CreationBuild landing pages and forms with intuitive drag-and-drop builders. Integrate them with your existing web site for lead generation.CRM IntegrationNative integrations withsalesforce.com, NetSuite, andSugarCRM. Other CRM systems can be integrated via Pardot's web services API.Reporting & AnalyticsDetermine which marketing assets are converting the most visitors into prospects and allocate marketing spend accordingly.AutomationTake the manual labor out of lead assignment, segmentation, and nurturing by automating your most common marketing and sales processes.Lead ScoringAutomatically score and grade your prospects and follow up with only those meeting your ideal customer profile.Sales Team AlertsAutomatically notify your sales teams of significant prospect and visitor activity.ConnectorsLink to other business applications such as Google AdWords, Google Analytics, Social Profiling, Twilio, and LinkedIn.