Link building in 2001 was, "if you build it they will come." In 2010, it's "if you build it, no one will know or care." Presents strategies for building links in this new climate.

1. Link Building in 2010 Adam Audette SearchFest – March 2010

2. If you build it, they will come

3. If you build it, they might not care

4. Links reflect value

5. Great content earns links

6. Links don’t always reflect value

7. Great content doesn’t guarantee links

8. Sometimes links reflect $$$

9. Myth of meritocracy

10. Links are often about money

11. Link building in 1999

12. Link building in 2010

13. Link building is a long, hard road

14. Meanwhile, we’re doing stuff

15. We want links fast

18. We want links fast

19. But fast can burn you

20. Fact: links have been commodotized

21. Fact: many are buying links

22. Fact: valuable content doesn’t magically attract links

23. Fact: action on paid links is not always equitable

25. So where does that leave us?

27. Links reflect value + promotional effort

28. Paid links have lowered quality

29. Natural links are a competitive advantage

30. Social media crowdsourced link building

33. Two things: think BIG think small

34. Think in BIG scalable ways

35. Think small and focused, too

36. Build links by building valuable resources…

37. … and promoting the hell out of them (smartly)

38. Risk tolerance high?

39. Risk tolerance low?

40. Your link profile is a record.

41. Thank you! Adam Audette [email_address] twitter.com/audette www.audettemedia.com