Fewer people will buy packaged software; more will start from dedicated apps and gather the ones that suit their needs.

1. Software to Apps
Packaged
software
100’s of titles hundreds of 1000’s of apps
-1- Augustine Fou

2. Search Volume Trends
-2- Augustine Fou

3. Enabling Devices
Laptops
and
tablets
represent
77% of
the
market
Consumer sales
of PCs and
tablets
Source: NPD,
Morgan Stanley
Research
-3- Augustine Fou

4. Mobile OS will dominate
Source: Mary Meeker, KPCB, December 2012
-4- Augustine Fou

5. Packaged Software to Online
Subscriptions
Engadget: December 11, 2012 - Adobe announces Creative Cloud updates to Muse
and Photoshop, team subscriptions and more
-5- Augustine Fou

6. So What?
“Fewer people will buy packaged software
for desktop PCs; instead they will „gather‟
the apps that do what they need and
customize their own „computing experience‟
on smartphones, tablets, or laptops (e.g.
Chromebook).”
- Dr. Augustine Fou
-6- Augustine Fou
6

7. Dr. Augustine Fou – Chief Digital Strategist
“I analyze trends and advise
clients on getting out in front
of them, rather than be a
victim to them.”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
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@acfou Augustine Fou