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Bad guys optimize ad fraud efficiency

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Dr. Augustine Fou - Independent Ad Fraud Researcher
Dr. Augustine Fou - Independent Ad Fraud Researcher

bad guys started with fake websites, then moved to loading ads only to save time and bandwidth; now they are simply faking bid requests and flooding exchanges

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August 2021 / Page 0 FouAnalytics.com Bad guys optimized ad fraud efficiency They have saved bandwidth and processing, and maximized revenues/profitability of fraud 2016 sites auto-generated by template 2017 naked ad calls to save time and bandwidth 2018 faked bid requests make money if a small percentage gets through

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Bad guys optimize ad fraud efficiency

  • 1. August 2021 / Page 0 FouAnalytics.com Bad guys optimized ad fraud efficiency They have saved bandwidth and processing, and maximized revenues/profitability of fraud 2016 sites auto-generated by template 2017 naked ad calls to save time and bandwidth 2018 faked bid requests make money if a small percentage gets through