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Blacklists and Whitelists Dont Work

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Dr. Augustine Fou - Independent Ad Fraud Researcher
Dr. Augustine Fou - Independent Ad Fraud Researcher

Bad guys put up and take down sites all the time so blacklists don't work for very long. Also whitelists are not that useful either because bad guys have to pretend to be good sites to make money.

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November 2017 / Page 0marketing.scienceconsulting group, inc. linkedin.com/in/augustinefou Don’t just rely on blacklists/whitelists bid request fakesite123.com cookie ft.com blacklist whitelist ✅ ✅ bid ad impression Pre-bid filters FRAUD DETECTIONPROGRAMMATIC SEQUENCE In-ad declared FAILS because everything is declared (i.e. easily faked)

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Blacklists and Whitelists Dont Work

  • 1. November 2017 / Page 0marketing.scienceconsulting group, inc. linkedin.com/in/augustinefou Don’t just rely on blacklists/whitelists bid request fakesite123.com cookie ft.com blacklist whitelist ✅ ✅ bid ad impression Pre-bid filters FRAUD DETECTIONPROGRAMMATIC SEQUENCE In-ad declared FAILS because everything is declared (i.e. easily faked)