Search volume trends are even a good indicator of stock performance trends in cases where companies have narrow product lines

1. Correlating Financial
and Stock Performance
to Search Volume
Dr. Augustine Fou
http://linkedin.com/in/augustinefou
Marketing Science Consulting Group, Inc.

2. Ugg Boots Search peak
2011
dip
2009
November 16, 2012 2

3. Ugg Stock Price
trendline
Deckers Outdoor Corp
(NASDAQ:DECK)
trough peak
2009 2011
November 16, 2012 3

4. Broader Trend - Yoga
November 16, 2012 4

5. Lululemon Search
November 16, 2012 5

6. Lululemon Stock Price
Lululemon Athletica Inc.
(NASDAQ: LULU)
November 16, 2012 6

7. Radio Shack Search
November 16, 2012 7

8. Radio Shack Stock Price
RadioShack Corporation
(NASDAQ: RSH)
November 16, 2012 8

9. Crocs Search
November 16, 2012 9

10. Crocs Stock Price
Crocs, Inc.
(NASDAQ: CROX)
November 16, 2012 10

11. Broader Trend – 35mm film
November 16, 2012 11

12. Kodak Search
November 16, 2012 12

13. Kodak Stock Price
Eastman Kodak Company
(PINK:EKDKQ)
November 16, 2012 13

14. Broader Trend – Jewelry
November 16, 2012 14

15. Tiffany Search
November 16, 2012 15

16. Tiffany Stock Price
Tiffany & Co
(NYSE:TIF)
November 16, 2012 16

17. So What?
“Search volume trends are even a
good indicator of stock performance
trends in cases where companies
have narrow product lines.”
- Dr. Augustine Fou
November 16, 2012 17

18. Dr. Augustine Fou – Chief Digital Strategist
“I advise clients on innovating their way
out of demand and stock performance ruts;
and this means more than just doing more
marketing.”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
ClickZ Articles: http://www.clickz.com/author/1151/augustine-fou
Slideshares: http://www.slideshare.net/augustinefou
LinkedIn: http://www.linkedin.com/in/augustinefou
November 16, 2012 18
acfou@mktsci.com

19. Melisa Lopez – Digital Media Director
Melisa Lopez has over 7 years of experience in
ecommerce, digital media marketing, and
Internet strategy consulting as founder of MR
Roses Flower Co, and WPS Digital, a digital
marketing company.
Melisa Lopez is a former Client Analyst at
Goldman Sachs. Melisa earned her MBA from
Florida International University, and a
Professional Certificate in Digital Media
Marketing from New York University. She is a
magna cum laude, Bachelor of Arts in
Economics, of Universidad San Francisco de
Quito
Melisa can be found on Twitter @carmenmel
LinkedIn: http://www.linkedin.com/pub/melisa-lopez/4/488/962
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