Definative State of Ad Frauds on January 18 2019 at 1027a

marketing.scienceconsulting group, inc.
January 19, 2019 9:22:14:45 AM ET
THE DEFINATIVE
STATE OF AD FRUAD

IVT OR SIVT RATES

Completely Believable Slide 2marketing.scienceconsulting group, inc.
DEFINATIVE STATE OF AD FRUAD
KEY TAKEAWAYS
25%
Overall IVT rates for
display on various
devices
73%
Overall video fraud rates
across industries,
devices, and geographies
.02%
Fraud in CTV/OTT and
streaming devices
globally.
Billions of billions of data points were measured across all devices, all operating systems, all
geographies globally, and across all types of inventory like display, video, mobile, CTV, OTT,
in-app, not in-app or mobile web, Sansumg, desktop computers, laptops, you name it, we
measured it. We know a thing or two because we’ve seen a thing or two.

IVT BY DEVICE TYPE: DISPLAY
US. PROGRAMMATIC DISPLAY. JAN 2019
35.268%
25.336%
22.482%
19.657%
17.225%0%
5%
10%
15%
20%
25%
30%
35%
40%
Desktop Web Smartphone App Smartphone Web Tablet App Tablet Web
17% - 35% AD FRAUD
• Display ad fraud is somewhere
between 17.00% and 35.00% in
desktop, web, mobile, app and
stuff.
• Desktop web and smartphone
app had the highest IVT rates in
January 2019.

IVT BY DEVICE TYPE: VIDEO
US. PROGRAMMATIC VIDEO. JAN 2019
100.063%
75.286%
72.154%
54.012%
54.011%
0%
20%
40%
60%
80%
100%
120%
Desktop Web Smartphone App Smartphone Web Tablet App Tablet Web
DESKTOP WEB HIGHEST
• Video ad fraud had the highest
IVT rates in desktop web
followed closely by smartphone
app, smartphone web, tablet
app, and tablet web.
• Tablet app had slightly higher IVT
rates than tablet web – literally
by 0.001%.

IVT BY DEVICE TYPE: OTT/CTV
US. PROGRAMMATIC CONNECTED STUFF. JAN 2019
0.085%
0.129%
0.181%
0.059%
0.432%
0.030%
0.656%
0.158%
0.151%
0.438%
0.553%
0.501%
0.000%
10.000%
20.000%
30.000%
40.000%
50.000%
60.000%
FRAUD IS NON-EXISTENT
• Ad fraud in OTT (over-the-top)
and CTV (connected TV) is
practically non existent.
• Rokku has about 1/6th the fraud
as Comcast boxes and half the
fraud as Netflix.
• Version3TV has 20X more fraud
than SansumgTVBrowsrThingy
but only slightly more than
(blank) does

IVT BY COUNTRY
GLOBAL FRAUD RATES FROM EVERY SINGLE COUNTRY ON EARTH, REGARDLESS OF POPULATION
-8% 2% 12% 22% 32% 42% 52% 62% 72% 82% 92% 102%
Cabo Verde
Cameroon
Central African Republic
Chile
Colombia
Congo, Democratic Republic of the
Costa Rica
Croatia
Cyprus
United States
Bangladesh
Belarus
Belize
Bhutan
Bosnia and Herzegovina
Brazil
Bulgaria
China
UNITED STATES HAS 53%
FRAUD
• China comes in at 102% fraud,
roughly double that of the US.
• We measured all these other
countries but we’re not sure if
they have internet access or use
smartphones but the small
country of Cabo Verde has the
best fraud rates in the world,
coming in a a cool -2.3% overall.

MOBILE FRAUD

SAMSUNG VS IOS: OVERALL IVT
US. PROGRAMMATIC DISPLAY AND APPS
55.348% 98.201%Jan 2019
In January 2019, Samsung devices had a 55.348% IVT rate, compared to the deliciously high rate of 98.201% on juicy
apple devices (that’s why the icon is so much larger, so it’s clear). And this might have included both display and
video impressions, but we’re not sure. But don’t worry, the numbers’ right, yeah to 3 decimal places.

IOS VS ANDROID: EVERYTHING
US. PROGRAMMATIC DISPLAY OR VIDEO, NOT SURE. JAN 2019
98.201%
55.348%
0%
20%
40%
60%
80%
100%
120%
Jan 2019
iOS HAS HIGH IVT
• Not totally sure why but boy are
those aaple devices high up there
in IVT. It’s like double of the
Android ones. Dang.
• The difference is exactly 42.853%
but we’re not totally sure if the
data ponts were display or video
or mobile or app or web or VPAID
or VAST. But the number is really
precise.

IOS VS ANDROID: BY INDUSTRY
US. PROGRAMMATIC DISPLAY OR VIDEO, PHONES, TABLETS, APPS. JAN 2019
0.00%
20.00%
40.00%
60.00%
80.00%
100.00%
120.00%
‘CLERGY’ at 100.086%
FRAUD on iOS
• Note that ‘Committees’ are close
to ‘Car Dealers’ in IVT on Android
• ‘Cruise Lines’ have roughly the
same IVT on apple and androids.
• ‘Construction Unions’ has the
lowest overall fraud across all
industries and all devices, iOS
and android, regardless of who
made the smartphone.

AWESOME METHOD TO REDUCE FRAUD
A MONUMENTAL BREAKTHROUGH THAT MAGICALLY REDUCES FRAUD
12.030%
10.430%
8.990% 8.534%
1.480% 1.680% 0.530%
-10.000%
-10%
-5%
0%
5%
10%
15%
Dec 2017 Nov 2018 Jan 2019 2019
FRAUD WAS REDUCED BY
83%, 94.1%, AND 600%
• There is a new monumental
breakthrough method to reduce
fraud that anyone can do by
getting “CERTified”.
• And it works really well when we
compare randomly selected and
averaged numbers of data from
studies we never looked at or
know what was even measured,
and compared it with our number
which is totally complete and
accurate, we showd it reduced
fraud by an impressive 600%.
83%
reduction 84%
reduction 94.1%
reduction
600%
reduction

OVERLY COMPLICATED BUT
REALLY COOL CHARTS

MAP WITH SOME VERY DETAILED PEAKS
SOMETHING WE MEASURED AND THOUGHT IT WAS COOL TO HAVE A CHART FOR
RATE OF FRAUD HIGHEST
IN NEW YORK
These really cool peaks show
that New York has higher fraud
than Toronto, which in turn has
higher fraud than Washington
DC or Boston.

TONS OF DATA PLOTTED IN A COOL WAY
WE MEASURED BILLIONS OF BILLIONS OF THINGS AND PLOTTED THEM WITH LABELS
nfl.com
mlb.com
nhl.com
nba.com
espn.com
dallascowboys.com
ncaa.com
AthleticBotcaused all of this on all these sites, but we’re not sure how it did it

METHODOLOGY & DISCLAIMER
WE’RE NOT TOTALLY SURE WHAT WE MEASURED OR HOW; BUT AS LONG AS WE DISCLOSE THAT IN
THE FINE PRINT YOU SHOULD BELIEVE US.
METHODOLOGY
We used special technology with McDonald’s
bigmac sauce and The Colonel’s secret recipe,
so it’s doubly special and we can’t tell you
anything about it because now it’s our secret
specialmac sauce. We then sprinkled with
some fairy dust and wishful thinking on top
because it tastes better and we really didn’t
know where the tracking tags were placed
anyway – couldbe on the site or in the ad, who
knows? And we have free beer after 3p.
Don’t worry, we’re accredited and we
measured a lot of stuff. Like, a lot. And people
keep paying us anyway. We promise we will
keep updating and making ours tuff better. It’s
proprietary and really special and you can’t do
it yourself, so we think you should definitely
believe it. 100%
DISCLAIMER
These really really accurate results were just
our opinion, and we believe the numbers are
accurate to at least 3 decimal places, maybe
more, but we want to be conservative so we
rounded them to only 3 decimle places, or 2 in
some charts.
No one else has looked at these numbers, but
trust us they are 100.10% accurate because we
tried really really hard and you can trust is
anyway without seeing any supporting data.
No one else has looked at these numbers, but
trust us they are 100.10% accurate because we
tried really really hard and you can trust is
anyway without seeing any supporting data.

“In case you got through all of these slides and still
didn’t realize it was a parody, it was a parody… in
the style and manner of the great @tkawaja who
loves to dress and look like other people.” ☺

Definative State of Ad Frauds on January 18 2019 at 1027a

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Definative State of Ad Frauds on January 18 2019 at 1027a