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Digital Ad CPM Benchmarks August 2020

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digital ad CPMs across all channels and tactics, display and video ads, mobile vs desktop vs app and CTV; these are presented in ranges since there are wide variations depending on where and how these ads are purchased (e.g. direct vs exchange or network or private marketplace)

Digital Ad CPM Benchmarks August 2020

  1. 1. August 2020 / Page 0marketing.scienceconsulting group, inc. linkedin.com/in/augustinefou Digital out of home CPMs Facebook CPMs 2020 Video ad CPMs CTV CPMs Desktop display CPMs Mobile web CPMs Mobile app CPM Snapchat CPMs Pinterest CPM Comparative CPMs Digital display CPM Digital video CPM CTV ads Comparative media costs Digital media CPM Twitter CPMs YouTube CPMs YouTube Prices iOS CPMs Android CPMs $1 $3 $2 $0.50 $9 $3 $0.20 $2 $15 $9 $0.01 $10 $2 $3 $30 Digital Ad CPM Benchmarks A CTVVideoMobileDesktop $12 $55 $27 https://www.emarketer.com/content/ad-buyers-usually-pay-more-than-20-for-connected-tv-cpms YouTube $23 Snap Display Ads Video Ads App FB U.S. Apr 2020 $18 $30 $24 DirectNetwork U.S. Nov 2019 iOS Android U.S. Dec 2019 U.S. Mar 2020 $1 $13 $8 $1 $17 $7 DOOH U.S. Apr 2020U.S. Jun 2020 U.S. May 2020 https://www.adexchanger.com/agencies/omg-programmatic-and-social-cpms-are-down-but-fixed-pricing-on-video-creates-a-glut/ $4 Pinterest U.S. May 2020 $8 Twitter U.S. May 2020 $0.50 $0.15 $1 $5 $4

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