Facebook Ad Type CPM and CPC Benchmarking by Augustine Fou Digital Consigliere
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Facebook Ad Type CPM and CPC Benchmarking by Augustine Fou Digital Consigliere
- 1. Augustine Fou- 1 - Sponsored Place Check-in Story $6.27 CPM Mobile App Install Ad $5.68 CPM Sponsored Page Post Like Story $4.58 CPM Page Post $4.00 CPM Sponsored Page Post Action Story $3.64 CPM Sponsored App Action Story $1.91 CPM Sponsored Page Like Story $1.44 CPM Application $0.20 CPM Sponsored Place Check-in Story $0.04 CPC Mobile App Install Ad $0.32 CPC Sponsored Page Post Like Story $0.15 CPC Page Post $0.23 CPC Sponsored Page Post Action Story $0.11 CPC Sponsored App Action Story $0.58 CPC Sponsored Page Like Story $0.39 CPC Application $0.30 CPC Facebook Ad Type CPM/CPC Source: IAB Study via Business Insider March 2013
- 2. Augustine Fou- 2 - Related Slideshares Display Search Social CTR Benchmarks By: Augustine Fou, March 11, 2013 Future of Advertising By: Augustine Fou, March 15, 2013 The Facebook Ad Scam By: Augustine Fou, April 12, 2012 Augustine Fou- 2 -
- 3. Augustine Fou- 3 - Dr. Augustine Fou – Agency Czar “I advise clients on using different formats of digital ads and defining clear metrics to show business impact and ROI.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: http://linkd.in/augustinefou