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Benchmark - ARPU
         AMZN EBAY GOOG         YHOO    BIDU   FB
           183      15   18      18      31    91   P/E ratio

                                                    Facebook revenue
                                                    per user - $4 – is
                                                    lowest compared
                              GOOG - $24 /user      with other tech
                              YHOO - $8 /user       companies like
                                                    Amazon, eBay,
                              FB - $4 /user         Google

                                                    But FB’s P/E is 91,
                                                    which is among the
                                                    highest

December 10, 2012                                                         1

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Facebook Google Yahoo ARPU Benchmarks by Augustine Fou Digital Strategist

  • 1. Benchmark - ARPU AMZN EBAY GOOG YHOO BIDU FB 183 15 18 18 31 91 P/E ratio Facebook revenue per user - $4 – is lowest compared GOOG - $24 /user with other tech YHOO - $8 /user companies like Amazon, eBay, FB - $4 /user Google But FB’s P/E is 91, which is among the highest December 10, 2012 1