Kickbacks UNdisclosed Fees Self-Refunds Arbbing

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Dr. Augustine Fou - Independent Ad Fraud Researcher

it's bad enough to have to deal with ad fraud, but undisclosed fees, self-rebates, kickbacks, and arbbing are also white collar crimes that eat up advertising budgets

Internet

July 2018 / Page 1marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
Kickbacks, Refunds, “Arbbing”
Cash rebates to media agencies, ad tech maximizing own profits
https://www.ana.net/content/sh
ow/id/pr-media-transparency
Source: WFA, April 2017
Source: ANA, May 2017

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