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Mobile is..
  Local is..
   Social  Dr. Augustine Fou
           http://linkd.in/augustinefou
           April 2013
-1-                            Augustine Fou
Mobile is Local Search




           Source: 15miles via eMarketer, April 11, 2013




-2-                                                  Augustine Fou
When Mobile is Used by
Local Searchers



      Source: 15miles via eMarketer, April 11, 2013




-3-                                                   Augustine Fou
What Apps are Used by
Local Searchers



       Source: 15miles via eMarketer, April 11, 2013




-4-                                                    Augustine Fou
Key Info/Features Local
Searchers Seek



       Source: 15miles via eMarketer, April 11, 2013




-5-                                                    Augustine Fou
Local Mobile Ad Spend To See
Rapid Growth In Coming Years


      Source: BIA/Kelsey via MarketingCharts April 9, 2012




-6-                                                          Augustine Fou
Local Will Move From Minority To
Majority Share of Mobile Revenues


      Source: BIA/Kelsey via MarketingCharts April 9, 2012




-7-                                                          Augustine Fou
Search Dominates Mobile Local Ad
Spend


      Source: BIA/Kelsey via MarketingCharts April 9, 2012




-8-                                                          Augustine Fou
National Advertisers to Dive
Deep Into Local Mobile Ads


      Source: BIA/Kelsey via MarketingCharts April 9, 2012




-9-                                                          Augustine Fou
Mobile to Overtake Desktop in
Local Search


         Source: BIA/Kelsey via MarketingCharts April 9, 2012




- 10 -                                                          Augustine Fou
Related Articles
         Percent of Ecommerce from Mobile
         By: Augustine Fou, March 27, 2013

         Smartphone Penetration Exceeds 50 Percent
         By: Augustine Fou, Mar 21, 2013

         Percent of Site Traffic from Mobile
         By: Augustine Fou, March 30, 2013

         Digital is a Philosophy
         By: Augustine Fou, March 31, 2011

- 11 -                                               Augustine Fou
Dr. Augustine Fou – Chief Digital Strategist
   “As more users move to mobile; sites
   need to adapt to serve them. But mobile
   will soon no longer be considered a
   separate channel because usage patterns
   are the same as desktop.”

   FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
   MCKINSEY CONSULTANT
   CLIENT SIDE / AGENCY SIDE EXPERIENCE
   PROFESSOR AND COLUMNIST
   ENTREPRENEUR / SMALL BUSINESS OWNER
   PHD MATERIALS SCIENCE (MIT '95) AT AGE 23



    ClickZ Articles: http://bit.ly/augustine-fou-clickz
    Slideshares: http://bit.ly/augustine-fou-slideshares
    LinkedIn: http://linkd.in/augustinefou

- 12 -          @acfou                                     Augustine Fou

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Mobile is Local is Social by Augustine Fou Digital Consigliere

  • 1. Mobile is.. Local is.. Social Dr. Augustine Fou http://linkd.in/augustinefou April 2013 -1- Augustine Fou
  • 2. Mobile is Local Search Source: 15miles via eMarketer, April 11, 2013 -2- Augustine Fou
  • 3. When Mobile is Used by Local Searchers Source: 15miles via eMarketer, April 11, 2013 -3- Augustine Fou
  • 4. What Apps are Used by Local Searchers Source: 15miles via eMarketer, April 11, 2013 -4- Augustine Fou
  • 5. Key Info/Features Local Searchers Seek Source: 15miles via eMarketer, April 11, 2013 -5- Augustine Fou
  • 6. Local Mobile Ad Spend To See Rapid Growth In Coming Years Source: BIA/Kelsey via MarketingCharts April 9, 2012 -6- Augustine Fou
  • 7. Local Will Move From Minority To Majority Share of Mobile Revenues Source: BIA/Kelsey via MarketingCharts April 9, 2012 -7- Augustine Fou
  • 8. Search Dominates Mobile Local Ad Spend Source: BIA/Kelsey via MarketingCharts April 9, 2012 -8- Augustine Fou
  • 9. National Advertisers to Dive Deep Into Local Mobile Ads Source: BIA/Kelsey via MarketingCharts April 9, 2012 -9- Augustine Fou
  • 10. Mobile to Overtake Desktop in Local Search Source: BIA/Kelsey via MarketingCharts April 9, 2012 - 10 - Augustine Fou
  • 11. Related Articles Percent of Ecommerce from Mobile By: Augustine Fou, March 27, 2013 Smartphone Penetration Exceeds 50 Percent By: Augustine Fou, Mar 21, 2013 Percent of Site Traffic from Mobile By: Augustine Fou, March 30, 2013 Digital is a Philosophy By: Augustine Fou, March 31, 2011 - 11 - Augustine Fou
  • 12. Dr. Augustine Fou – Chief Digital Strategist “As more users move to mobile; sites need to adapt to serve them. But mobile will soon no longer be considered a separate channel because usage patterns are the same as desktop.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: http://linkd.in/augustinefou - 12 - @acfou Augustine Fou