6. Local Mobile Ad Spend To See
Rapid Growth In Coming Years
Source: BIA/Kelsey via MarketingCharts April 9, 2012
-6- Augustine Fou
7. Local Will Move From Minority To
Majority Share of Mobile Revenues
Source: BIA/Kelsey via MarketingCharts April 9, 2012
-7- Augustine Fou
8. Search Dominates Mobile Local Ad
Spend
Source: BIA/Kelsey via MarketingCharts April 9, 2012
-8- Augustine Fou
9. National Advertisers to Dive
Deep Into Local Mobile Ads
Source: BIA/Kelsey via MarketingCharts April 9, 2012
-9- Augustine Fou
10. Mobile to Overtake Desktop in
Local Search
Source: BIA/Kelsey via MarketingCharts April 9, 2012
- 10 - Augustine Fou
11. Related Articles
Percent of Ecommerce from Mobile
By: Augustine Fou, March 27, 2013
Smartphone Penetration Exceeds 50 Percent
By: Augustine Fou, Mar 21, 2013
Percent of Site Traffic from Mobile
By: Augustine Fou, March 30, 2013
Digital is a Philosophy
By: Augustine Fou, March 31, 2011
- 11 - Augustine Fou
12. Dr. Augustine Fou – Chief Digital Strategist
“As more users move to mobile; sites
need to adapt to serve them. But mobile
will soon no longer be considered a
separate channel because usage patterns
are the same as desktop.”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
ClickZ Articles: http://bit.ly/augustine-fou-clickz
Slideshares: http://bit.ly/augustine-fou-slideshares
LinkedIn: http://linkd.in/augustinefou
- 12 - @acfou Augustine Fou