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Percent of Site Traffic from Mobile by Augustine Fou CDO
1. Augustine Fou- 1 -
Dr. Augustine Fou
http://linkd.in/augustinefou
March 2013
Percent of Traffic
from Mobile
2. Augustine Fou- 2 -
72.5% from traditional
15.9% from tablet
11.6% from smartphone
27.5% from mobile (tablet + smartphone)
Site Traffic from Mobile
Augustine Fou- 2 -
Source: Monetate Q1 2014 Report
27.5%
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Percent of Traffic from Mobile
Source: Walker Sands via MarketingCharts, Jan 9, 2013
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Percent of Mobile / Total Users
Source: comScore via Business Insider March 29, 2013
Amazon – 22% from mobile
AOL – 12%
eBay – 22%
ESPN – 32% from mobile
Facebook – 17% from mobile
Glam Media – 17%
Google – 14%
Groupon – 69%
Microsoft – 5%
NYTimes – 25% from mobile
Pandora – 65%
Twitter – 35%
Yahoo – 11%
Yelp 34%
Zynga – 68% from mobile
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Mobile vs Desktop Users
Source: comScore via Business Insider March 29, 2013
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Site Traffic from Mobile
January 29, 2013 6
NY Times
8%
USA Today
10%
LA Times
11%
Washington Post
9%
Wall Street Journal
8%
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Site Traffic from Mobile
January 29, 2013 7
Source: Walker Sands via Business Insider Jan 2013
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Mobile Platform Breakdown
January 29, 2013 8
Source: Walker Sands via Business Insider Jan 2013
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Mobile as Percent of Traffic
by Industry Type
January 29, 2013 9
Source: Walker Sands via Business Insider Jan 2013
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Augustine Fou- 10 -
11. Augustine Fou- 11 -
Dr. Augustine Fou – Chief Digital Strategist
“As more users move to mobile; sites
need to adapt to serve them. But mobile
will soon no longer be considered a
separate channel because usage patterns
are the same as desktop.”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
@acfou
ClickZ Articles: http://bit.ly/augustine-fou-clickz
Slideshares: http://bit.ly/augustine-fou-slideshares
LinkedIn: http://linkd.in/augustinefou
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Top Smartphone Activities by Minutes
Source: O2 United Kingdom July 2012
Source: Onbile, October 2012
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Tablets and Desktops are
Alike
Source: eMarketer April 5, 2013
“Google has essentially decided that
tablets and desktops are similar enough
in terms of user intent and behavior that
they’re going to be treated the same.”
Jason Hartley
Group Media Director and Search
Marketing Practice Lead
360i
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Facebook – 2% from mobile
Source: Compete.com Feb 2013 data
2%
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Twitter – 6% from mobile
Source: Compete.com Feb 2013 data
5.9%
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Pinterest – 2% from mobile
Source: Compete.com Feb 2013 data
2.0%