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Programmatic reach analysis 2021

most buyers who buy in programmatic channels think they are getting enormous "reach" -- i.e. their ads are shown on many sites; but this data shows the exact opposite is true. Their ads are being shown on a small number of sites (less than 1,000); the buyers might as well have bought more direct from good publishers.

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Programmatic reach analysis 2021

  1. 1. March 2021 / Page 0 marketing.science consulting group, inc. linkedin.com/in/augustinefou Programmatic Reach Analysis March 2021 Augustine Fou, PhD. acfou [at] mktsci.com
  2. 2. March 2021 / Page 1 marketing.science consulting group, inc. linkedin.com/in/augustinefou Reach Analysis 97 domains 133 domains 175 domains 182 domains
  3. 3. March 2021 / Page 2 marketing.science consulting group, inc. linkedin.com/in/augustinefou Reach Analysis - Campaigns 22 domains 23 domains 6 domains 47 domains
  4. 4. March 2021 / Page 3 marketing.science consulting group, inc. linkedin.com/in/augustinefou About the Author Augustine Fou, PhD. acfou [@] mktsci.com
  5. 5. March 2021 / Page 4 marketing.science consulting group, inc. linkedin.com/in/augustinefou Dr. Augustine Fou 2013 2014 2016 2015 2017 2019 2018 2020 2021
  6. 6. March 2021 / Page 5 marketing.science consulting group, inc. linkedin.com/in/augustinefou Dr. Augustine Fou 181 Articles for Forbes CMO Network https://www.forbes.com/sites/augustinefou 254 LinkedIn Articles on Ad Fraud and Digital Marketing https://www.linkedin.com/today/author/augustinefou 778 Slide Decks on Ad Fraud and Digital Marketing http://www.slideshare.net/augustinefou/presentations Taught digital marketing at New York University and Rutgers University Center for Management Development

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  • AstridEbbert

    Apr. 8, 2021

most buyers who buy in programmatic channels think they are getting enormous "reach" -- i.e. their ads are shown on many sites; but this data shows the exact opposite is true. Their ads are being shown on a small number of sites (less than 1,000); the buyers might as well have bought more direct from good publishers.

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