most buyers who buy in programmatic channels think they are getting enormous "reach" -- i.e. their ads are shown on many sites; but this data shows the exact opposite is true. Their ads are being shown on a small number of sites (less than 1,000); the buyers might as well have bought more direct from good publishers.

1. March 2021 / Page 0
marketing.science
consulting group, inc.
linkedin.com/in/augustinefou
Programmatic Reach
Analysis
March 2021
Augustine Fou, PhD.
acfou [at] mktsci.com

2. March 2021 / Page 1
marketing.science
consulting group, inc.
linkedin.com/in/augustinefou
Reach Analysis
97 domains 133 domains
175 domains 182 domains

3. March 2021 / Page 2
marketing.science
consulting group, inc.
linkedin.com/in/augustinefou
Reach Analysis - Campaigns
22 domains 23 domains
6 domains 47 domains

4. March 2021 / Page 3
marketing.science
consulting group, inc.
linkedin.com/in/augustinefou
About the Author
Augustine Fou, PhD.
acfou [@] mktsci.com

5. March 2021 / Page 4
marketing.science
consulting group, inc.
linkedin.com/in/augustinefou
Dr. Augustine Fou
2013
2014
2016
2015
2017
2019
2018
2020
2021

6. March 2021 / Page 5
marketing.science
consulting group, inc.
linkedin.com/in/augustinefou
Dr. Augustine Fou
181 Articles for Forbes CMO Network
https://www.forbes.com/sites/augustinefou
254 LinkedIn Articles on Ad Fraud and Digital Marketing
https://www.linkedin.com/today/author/augustinefou
778 Slide Decks on Ad Fraud and Digital Marketing
http://www.slideshare.net/augustinefou/presentations
Taught digital marketing at New York University and Rutgers
University Center for Management Development