Proof Positive Click Fraud Sites Investigation by Augustine Fou
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screenshots of sites that are created by algorithm to rip advertisers off.
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Proof Positive Click Fraud Sites Investigation by Augustine Fou
- 1. Visual Proof of Click Fraud Dr. Augustine Fou http://linkd.in/augustinefou acfou @mktsci .com November 2013 -1- Augustine Fou
- 2. List of Domains http://analyzecanceradvice .com http://analyzecancerhelp .com http://bestcanceropinion .com http://bestcancerproducts .com http://bestcancerresults .com http://besthealthopinion .com http://bettercanceradvice .com http://bettercancerhelp .com http://betterhealthopinion .com http://findcanceropinion .com http://findcancerresource .com http://findcancertopics .com http://findhealthopinion .com http://finestcanceradvice .com http://finestcancerhelp .com http://finestcancerresults .com http://getcancerproducts .com -2- 36,000+ more sites like these, designed to show search ads and self-click on them to siphon CPC revenue Augustine Fou
- 3. Screen Shots of Sites Alexa [no data] Compete [no data] Quantcast [no data] -3- Augustine Fou
- 4. Keyword Stuffed Pages Alexa [no data] Compete [no data] Quantcast [no data] -4- Augustine Fou
- 5. Search Ads (Bing Ads) http://www.clevelandclinic.org/lp/kidney_cancer_guki/inde x.html?utm_campaign=CS%20-%20Urology%20%20DR%20%20Kidney%20Cancer&affcode=52665&k_clickid=1b83b 3c2-6d5b-f629-13f500006d4661fa&utm_medium=cpc&utm_source=bing_ppc &utm_term=what%20is%20Kidney%20Cancer&searchdef =2156527&025=c&026={devicemodel}&002=2156527&0 05=11120828493&006=3013996248&009=b&011=liver% 20cancer&020=14253246053 -5- Augustine Fou
- 6. ClevelandClinic.org Spends $50k/mo in paid search -6- Augustine Fou
- 8. Dozens of Identical Sites 1 2 6 7 3 8 4 5 9 10 11 -8- 12 13 14 15 16 17 Augustine Fou
- 9. Big Spenders in Paid Search Macys.com $930k /mo Sears.com $1.3M /mo -9- Augustine Fou
- 10. Related Articles Bad Guys Happily Rob Display Advertisers By: Augustine Fou, July 23, 2012 Everything Fake (Display Ad Fraud, Search Click Fraud) By: Augustine Fou, April 2013 Blacklisting vs Whitelisting By: Augustine Fou, October 2013 Fake Profiles on Facebook By: Augustine Fou, July 2013 How Display Ad Fraud Works By: Augustine Fou, May 2013 - 10 - Augustine Fou
- 11. Dr. Augustine Fou – Digital Consigliere “I advise clients on optimizing advertising across all channels. Using insights and fastfeedback loops from digital, we can not only target brand ads better, but we can shift towards more detailed measurement and ROI; along with detection and mitigation of fraud and waste.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: http://linkd.in/augustinefou - 11 - @acfou Augustine Fou