Smartphone activities/usage is so close to desktop usage that Google considers them essentially the same, when it comes to advertising.

1. Augustine Fou- 1 -
Smartphone Uses Mirror Computer
Source: Harris Interactive 2013

2. Augustine Fou- 2 -
What Smartphone Users Do
Source: Harvard Business Review Jan 2013

3. Augustine Fou- 3 -
Top Smartphone Activities by Minutes
Source: O2 United Kingdom July 2012
Source: Onbile, October 2012

4. Augustine Fou- 4 -
Where Users Use Smartphones
Source: Onbile, October 2012

5. Augustine Fou- 5 -
Smartphone Penetration by Market
Source: comScore via Business Insider March 2013
Spain 66%
UK 64%
US 54%
Italy 53%
France 53%
Germany 52%

6. Augustine Fou- 6 -
Tablets and Desktops are Alike
Source: eMarketer April 5, 2013
“Google has essentially decided that
tablets and desktops are similar enough
in terms of user intent and behavior that
they‟re going to be treated the same.”
Jason Hartley
Group Media Director and Search
Marketing Practice Lead
360i

7. Augustine Fou- 7 -
Dr. Augustine Fou – Digital Consigliere
“With smartphones, mobile will soon no
longer be counted as a separate channel
from „digital.‟It is just a smaller window
in on the same Internet as we know it;
people are doing the same things.”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
ClickZ Articles: http://www.clickz.com/author/1151/augustine-fou
Slideshares: http://www.slideshare.net/augustinefou
LinkedIn: http://www.linkedin.com/in/augustinefou