Insurers' journeys to build a mastery in the IoT usage
Smartphone Penetration Exceeds 50 Percent in Major Markets by Augustine Fou
1. Smartphone Penetration by Market
Spain 66%
UK 64%
US 54%
Italy 53%
France 53%
Germany 52%
Source: comScore via Business Insider March 2013
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6. Top 10 Mobile Content Actions
Source: comScore via eMarketer Feb 25, 2013
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7. Tablets and Desktops are Alike
“Google has essentially decided that
tablets and desktops are similar enough
in terms of user intent and behavior that
they‟re going to be treated the same.”
Jason Hartley
Group Media Director and Search
Marketing Practice Lead
360i
Source: eMarketer April 5, 2013
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8. Dr. Augustine Fou – Digital Consigliere
“With smartphones, mobile will soon no
longer be counted as a separate channel
from „digital.‟ It is just a smaller window
in on the same Internet as we know it;
people are doing the same things.”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
ClickZ Articles: http://www.clickz.com/author/1151/augustine-fou
Slideshares: http://www.slideshare.net/augustinefou
LinkedIn: http://www.linkedin.com/in/augustinefou
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