This document outlines the natural evolution of media from television as the first screen, to the internet as the second screen, to mobile devices as the third screen. It also describes how media has evolved from one-way on television to two-way on the internet to many-way communication through mobile devices which allow users to always be on, informed, and connected.

1. Three Screens
Television Internet Mobile
First Screen Second Screen Third Screen
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2. Natural Evolution of Media
Always on
Always informed
Always connected
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One-way Media Two-way Media Many-Way Media
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