Time Spent on Internet vs TV Augustine Fou 2012

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Dr. Augustine Fou - Independent Ad Fraud Researcher

TV advertising and ads online should better mirror the time spent with each form of media. Modern users spent more time on the internet than TV since 2009.

Internet

Augustine Fou- 2 -
Dr. Augustine Fou – Chief Digital Strategist
“As more users move to digital channels,
their consumption of media is also
shifting. Advertisers can no longer just
rely on TV ads to reach these digerati –
especially the younger ones.”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
@acfou
ClickZ Articles: http://bit.ly/augustine-fou-clickz
Slideshares: http://bit.ly/augustine-fou-slideshares
LinkedIn: http://linkd.in/augustinefou

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Time Spent on Internet vs TV Augustine Fou 2012

1. Augustine Fou- 1 - Time Spent TV vs Internet Time spent online exceeded time spent watching TV on TV since 2009

2. Augustine Fou- 2 - Dr. Augustine Fou – Chief Digital Strategist “As more users move to digital channels, their consumption of media is also shifting. Advertisers can no longer just rely on TV ads to reach these digerati – especially the younger ones.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 @acfou ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: http://linkd.in/augustinefou

Time Spent on Internet vs TV Augustine Fou 2012

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Time Spent on Internet vs TV Augustine Fou 2012