A fifth of consumers are aware that fraud bots can be used to generate fake clicks and impressions and also fill out forms online fraudulently.

1. January 2015 / Page 0marketing.scienceconsulting group, inc.
Dr. Augustine Fou
​pretend to be iphone to steal info
fake mouse moving around on page
fake human actions like page scroll
make fake webpages for ad fraud
fill fake data into online forms
generate fake clicks on ads/links
User awareness of what fraud bots can do
n = 500 n = 500
• Survey fielded in January 2015, U.S. Only
• N = 1,000 overall (slight wording differences between blue and red)
• About a fifth of consumers were aware of bots causing click fraud and online form fraud
percent