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Why Texas Instruments TI-84 Will Fail Miserably in ONE Slide
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Dr. Augustine Fou - Independent Ad Fraud Researcher
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Looking at search volume trends bodes very ill for TI's TI-84 COLOR graphing calculator.
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Techniques to verify your digital media with or without specialized tools.
Forensic Auditing of Digital Media.pdf
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Dr. Augustine Fou - Independent Ad Fraud Researcher
What should publishers do?
Q1 2022 Update on ad fraud for AMM
Q1 2022 Update on ad fraud for AMM
Dr. Augustine Fou - Independent Ad Fraud Researcher
directly measured on-site on consumer and b2b sites
Ad blocking benchmarks q4 2021
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Dr. Augustine Fou - Independent Ad Fraud Researcher
Recommandé
Beemhoney consulting srl l'alleato sicuro per la gestione finanziaria personale e aziendale
Adv beemhoney 24x31
Adv beemhoney 24x31
beemhoneyconsulting
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Moederdag noa g
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ictbart
Programma festa san nicola rutigliano 2014
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mgmt 355 resume
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Techniques to verify your digital media with or without specialized tools.
Forensic Auditing of Digital Media.pdf
Forensic Auditing of Digital Media.pdf
Dr. Augustine Fou - Independent Ad Fraud Researcher
What should publishers do?
Q1 2022 Update on ad fraud for AMM
Q1 2022 Update on ad fraud for AMM
Dr. Augustine Fou - Independent Ad Fraud Researcher
directly measured on-site on consumer and b2b sites
Ad blocking benchmarks q4 2021
Ad blocking benchmarks q4 2021
Dr. Augustine Fou - Independent Ad Fraud Researcher
how the money flows from the advertisers through the ad tech intermediaries to longtail, fraud, and fake sites, with the help of botnets and traffic sellers
Digital ad dollars trickle down chart
Digital ad dollars trickle down chart
Dr. Augustine Fou - Independent Ad Fraud Researcher
In 2021 some marketers are still asking whether ad fraud is real and whether it is pervasive. This serves as a simple reminder of some of the evidence collected over the years.
Still nothing but ad fraud 2021 dr augustine fou
Still nothing but ad fraud 2021 dr augustine fou
Dr. Augustine Fou - Independent Ad Fraud Researcher
bad guys started with fake websites, then moved to loading ads only to save time and bandwidth; now they are simply faking bid requests and flooding exchanges
Bad guys optimize ad fraud efficiency
Bad guys optimize ad fraud efficiency
Dr. Augustine Fou - Independent Ad Fraud Researcher
The ANA RFP for an update to the supply chain transparency study from the ISBA in 2020 is not even asking the right questions; here's my view.
Alternative to ANA's end to end supply chain transparency study v final
Alternative to ANA's end to end supply chain transparency study v final
Dr. Augustine Fou - Independent Ad Fraud Researcher
Previous studies that addressed the impact of losing third party (“3P”) cookies on ad revenue did not clearly differentiate between the impact on ad tech intermediaries versus on publishers. Instead of “advertiser CPMs” (what advertisers pay) this study uses “media CPMs” (what the publishers get) to better isolate the impact of tracking vs no tracking on publishers.
Impact of Loss of 3P Cookies on Publishers' Ad Revenue
Impact of Loss of 3P Cookies on Publishers' Ad Revenue
Dr. Augustine Fou - Independent Ad Fraud Researcher
“In addition to the ad fraud itself, bad guys make money by selling the “picks and shovels” too – e.g. bots, traffic, clicks, malware, fake apps, etc. They have an entire ecosystem to extract value. What follows are just a few examples, scratching the surface.”
Entire ecosystem supporting ad fraud 2018
Entire ecosystem supporting ad fraud 2018
Dr. Augustine Fou - Independent Ad Fraud Researcher
The original idea of the digital media trust collaborative is was sharing threat intelligence to more quickly remove fraudulent domains and apps from media buys.
Digital Media Trust Collaborative
Digital Media Trust Collaborative
Dr. Augustine Fou - Independent Ad Fraud Researcher
most buyers who buy in programmatic channels think they are getting enormous "reach" -- i.e. their ads are shown on many sites; but this data shows the exact opposite is true. Their ads are being shown on a small number of sites (less than 1,000); the buyers might as well have bought more direct from good publishers.
Programmatic reach analysis 2021
Programmatic reach analysis 2021
Dr. Augustine Fou - Independent Ad Fraud Researcher
digital ad fraud is as rampant as ever; new ripples caused by privacy regulations are starting to affect the market. and more BS from trade associations pretending to be doing something
2021 update on ad fraud brand safety privacy
2021 update on ad fraud brand safety privacy
Dr. Augustine Fou - Independent Ad Fraud Researcher
OS and browser share in the U.S. for smartphone, desktop, and tablet; plus details on iOS and Safari version distribution
Browser and OS Share Jan 2021
Browser and OS Share Jan 2021
Dr. Augustine Fou - Independent Ad Fraud Researcher
Using Google Analytics to find abnormal traffic and fraud; this is a how-to, to get hourly charts instead of daily rolled-up or averaged data, which hides the fraud.
Checking abnormal referrer traffic in google analytics
Checking abnormal referrer traffic in google analytics
Dr. Augustine Fou - Independent Ad Fraud Researcher
presentation on the impact of digital ad fraud on marketers and publishers
History and Impact of Digital Ad Fraud
History and Impact of Digital Ad Fraud
Dr. Augustine Fou - Independent Ad Fraud Researcher
digital ad fraud, viewability, ad blocking benchmarks for Q 2020; directly measured across a wide variety of campaigns and sites
Digital Fraud Viewability Benchmarks Q4 2020
Digital Fraud Viewability Benchmarks Q4 2020
Dr. Augustine Fou - Independent Ad Fraud Researcher
certified fraud examiners can apply their investigative techniques to help identify and root out ad fraud too; no specialized tech is required.
What CFEs can do about digital ad fraud
What CFEs can do about digital ad fraud
Dr. Augustine Fou - Independent Ad Fraud Researcher
from the IAB FY 2019 advertising revenue report, we show that CPM and CPC ads represent 92% of all digital spend; these are the favorite targets of fraudters
Four types of digital ad spend updated august 2020
Four types of digital ad spend updated august 2020
Dr. Augustine Fou - Independent Ad Fraud Researcher
FouAnalytics is an alternative to Google Analytics, but with fraud and bot detection baked in. Marketers can use FouAnalytics to look at their own campaigns, find the domains and apps that are eating up their budgets fraudulently, and turn them off, while the campaign is still running. How does that compare to your blackbox fraud detection that just gives you a percent IVT number?
How to Use FouAnalytics For Marketers
How to Use FouAnalytics For Marketers
Dr. Augustine Fou - Independent Ad Fraud Researcher
FouAnalytics - site analytics and media analytics for practitioners to detect fraud and take action themselves - on-site tags and in-ad tags measure sites and ad impressions, respectively
FouAnalytics DIY site media analytics fraud detection baked in
FouAnalytics DIY site media analytics fraud detection baked in
Dr. Augustine Fou - Independent Ad Fraud Researcher
digital ad fraud is what form of crime? counterfeit goods, computer crimes, wire fraud, securities fraud, money laundering? you decide
Investigating digital ad fraud spi virtual meeting
Investigating digital ad fraud spi virtual meeting
Dr. Augustine Fou - Independent Ad Fraud Researcher
bots are pretending to be Safari browser because more marketers are targeting iOS devices, seeking to show ads to more affluent customers.
Fraud by Browser Study
Fraud by Browser Study
Dr. Augustine Fou - Independent Ad Fraud Researcher
a colleague asked this question - "Publishers claim to only have 0.2-1% IVT on their sites. Can it be possible?” I answered in 22 slides.
Digital Ad Fraud FAQ Question 1
Digital Ad Fraud FAQ Question 1
Dr. Augustine Fou - Independent Ad Fraud Researcher
Welcome to my Personal Brand Exploration Presentation! In this engaging and insightful presentation, I take you on a journey to discover the essence of my professional identity as a digital marketer. Through a blend of visual storytelling and strategic insights, I showcase the key elements that define my personal brand and highlight my unique value proposition in the digital marketing realm. In this presentation, you will: Gain an understanding of the objectives and significance of personal branding in the digital age. Explore the core values, strengths, and passions that shape my professional persona. Witness the creative process behind developing a cohesive visual identity and brand narrative. Learn how I leverage my skills, experiences, and aspirations to create meaningful connections with my audience and stakeholders. Discover the strategic approach I take in aligning my personal brand with industry trends, market demands, and future career goals. Whether you're a fellow digital marketer, a potential employer, or simply curious about the power of personal branding, this presentation offers valuable insights and inspiration. Join me as we delve into the world of personal branding and unlock the potential of crafting a compelling professional identity in today's competitive landscape.
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
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Plus de Dr. Augustine Fou - Independent Ad Fraud Researcher
how the money flows from the advertisers through the ad tech intermediaries to longtail, fraud, and fake sites, with the help of botnets and traffic sellers
Digital ad dollars trickle down chart
Digital ad dollars trickle down chart
Dr. Augustine Fou - Independent Ad Fraud Researcher
In 2021 some marketers are still asking whether ad fraud is real and whether it is pervasive. This serves as a simple reminder of some of the evidence collected over the years.
Still nothing but ad fraud 2021 dr augustine fou
Still nothing but ad fraud 2021 dr augustine fou
Dr. Augustine Fou - Independent Ad Fraud Researcher
bad guys started with fake websites, then moved to loading ads only to save time and bandwidth; now they are simply faking bid requests and flooding exchanges
Bad guys optimize ad fraud efficiency
Bad guys optimize ad fraud efficiency
Dr. Augustine Fou - Independent Ad Fraud Researcher
The ANA RFP for an update to the supply chain transparency study from the ISBA in 2020 is not even asking the right questions; here's my view.
Alternative to ANA's end to end supply chain transparency study v final
Alternative to ANA's end to end supply chain transparency study v final
Dr. Augustine Fou - Independent Ad Fraud Researcher
Previous studies that addressed the impact of losing third party (“3P”) cookies on ad revenue did not clearly differentiate between the impact on ad tech intermediaries versus on publishers. Instead of “advertiser CPMs” (what advertisers pay) this study uses “media CPMs” (what the publishers get) to better isolate the impact of tracking vs no tracking on publishers.
Impact of Loss of 3P Cookies on Publishers' Ad Revenue
Impact of Loss of 3P Cookies on Publishers' Ad Revenue
Dr. Augustine Fou - Independent Ad Fraud Researcher
“In addition to the ad fraud itself, bad guys make money by selling the “picks and shovels” too – e.g. bots, traffic, clicks, malware, fake apps, etc. They have an entire ecosystem to extract value. What follows are just a few examples, scratching the surface.”
Entire ecosystem supporting ad fraud 2018
Entire ecosystem supporting ad fraud 2018
Dr. Augustine Fou - Independent Ad Fraud Researcher
The original idea of the digital media trust collaborative is was sharing threat intelligence to more quickly remove fraudulent domains and apps from media buys.
Digital Media Trust Collaborative
Digital Media Trust Collaborative
Dr. Augustine Fou - Independent Ad Fraud Researcher
most buyers who buy in programmatic channels think they are getting enormous "reach" -- i.e. their ads are shown on many sites; but this data shows the exact opposite is true. Their ads are being shown on a small number of sites (less than 1,000); the buyers might as well have bought more direct from good publishers.
Programmatic reach analysis 2021
Programmatic reach analysis 2021
Dr. Augustine Fou - Independent Ad Fraud Researcher
digital ad fraud is as rampant as ever; new ripples caused by privacy regulations are starting to affect the market. and more BS from trade associations pretending to be doing something
2021 update on ad fraud brand safety privacy
2021 update on ad fraud brand safety privacy
Dr. Augustine Fou - Independent Ad Fraud Researcher
OS and browser share in the U.S. for smartphone, desktop, and tablet; plus details on iOS and Safari version distribution
Browser and OS Share Jan 2021
Browser and OS Share Jan 2021
Dr. Augustine Fou - Independent Ad Fraud Researcher
Using Google Analytics to find abnormal traffic and fraud; this is a how-to, to get hourly charts instead of daily rolled-up or averaged data, which hides the fraud.
Checking abnormal referrer traffic in google analytics
Checking abnormal referrer traffic in google analytics
Dr. Augustine Fou - Independent Ad Fraud Researcher
presentation on the impact of digital ad fraud on marketers and publishers
History and Impact of Digital Ad Fraud
History and Impact of Digital Ad Fraud
Dr. Augustine Fou - Independent Ad Fraud Researcher
digital ad fraud, viewability, ad blocking benchmarks for Q 2020; directly measured across a wide variety of campaigns and sites
Digital Fraud Viewability Benchmarks Q4 2020
Digital Fraud Viewability Benchmarks Q4 2020
Dr. Augustine Fou - Independent Ad Fraud Researcher
certified fraud examiners can apply their investigative techniques to help identify and root out ad fraud too; no specialized tech is required.
What CFEs can do about digital ad fraud
What CFEs can do about digital ad fraud
Dr. Augustine Fou - Independent Ad Fraud Researcher
from the IAB FY 2019 advertising revenue report, we show that CPM and CPC ads represent 92% of all digital spend; these are the favorite targets of fraudters
Four types of digital ad spend updated august 2020
Four types of digital ad spend updated august 2020
Dr. Augustine Fou - Independent Ad Fraud Researcher
FouAnalytics is an alternative to Google Analytics, but with fraud and bot detection baked in. Marketers can use FouAnalytics to look at their own campaigns, find the domains and apps that are eating up their budgets fraudulently, and turn them off, while the campaign is still running. How does that compare to your blackbox fraud detection that just gives you a percent IVT number?
How to Use FouAnalytics For Marketers
How to Use FouAnalytics For Marketers
Dr. Augustine Fou - Independent Ad Fraud Researcher
FouAnalytics - site analytics and media analytics for practitioners to detect fraud and take action themselves - on-site tags and in-ad tags measure sites and ad impressions, respectively
FouAnalytics DIY site media analytics fraud detection baked in
FouAnalytics DIY site media analytics fraud detection baked in
Dr. Augustine Fou - Independent Ad Fraud Researcher
digital ad fraud is what form of crime? counterfeit goods, computer crimes, wire fraud, securities fraud, money laundering? you decide
Investigating digital ad fraud spi virtual meeting
Investigating digital ad fraud spi virtual meeting
Dr. Augustine Fou - Independent Ad Fraud Researcher
bots are pretending to be Safari browser because more marketers are targeting iOS devices, seeking to show ads to more affluent customers.
Fraud by Browser Study
Fraud by Browser Study
Dr. Augustine Fou - Independent Ad Fraud Researcher
a colleague asked this question - "Publishers claim to only have 0.2-1% IVT on their sites. Can it be possible?” I answered in 22 slides.
Digital Ad Fraud FAQ Question 1
Digital Ad Fraud FAQ Question 1
Dr. Augustine Fou - Independent Ad Fraud Researcher
Plus de Dr. Augustine Fou - Independent Ad Fraud Researcher
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Digital ad dollars trickle down chart
Digital ad dollars trickle down chart
Still nothing but ad fraud 2021 dr augustine fou
Still nothing but ad fraud 2021 dr augustine fou
Bad guys optimize ad fraud efficiency
Bad guys optimize ad fraud efficiency
Alternative to ANA's end to end supply chain transparency study v final
Alternative to ANA's end to end supply chain transparency study v final
Impact of Loss of 3P Cookies on Publishers' Ad Revenue
Impact of Loss of 3P Cookies on Publishers' Ad Revenue
Entire ecosystem supporting ad fraud 2018
Entire ecosystem supporting ad fraud 2018
Digital Media Trust Collaborative
Digital Media Trust Collaborative
Programmatic reach analysis 2021
Programmatic reach analysis 2021
2021 update on ad fraud brand safety privacy
2021 update on ad fraud brand safety privacy
Browser and OS Share Jan 2021
Browser and OS Share Jan 2021
Checking abnormal referrer traffic in google analytics
Checking abnormal referrer traffic in google analytics
History and Impact of Digital Ad Fraud
History and Impact of Digital Ad Fraud
Digital Fraud Viewability Benchmarks Q4 2020
Digital Fraud Viewability Benchmarks Q4 2020
What CFEs can do about digital ad fraud
What CFEs can do about digital ad fraud
Four types of digital ad spend updated august 2020
Four types of digital ad spend updated august 2020
How to Use FouAnalytics For Marketers
How to Use FouAnalytics For Marketers
FouAnalytics DIY site media analytics fraud detection baked in
FouAnalytics DIY site media analytics fraud detection baked in
Investigating digital ad fraud spi virtual meeting
Investigating digital ad fraud spi virtual meeting
Fraud by Browser Study
Fraud by Browser Study
Digital Ad Fraud FAQ Question 1
Digital Ad Fraud FAQ Question 1
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Welcome to my Personal Brand Exploration Presentation! In this engaging and insightful presentation, I take you on a journey to discover the essence of my professional identity as a digital marketer. Through a blend of visual storytelling and strategic insights, I showcase the key elements that define my personal brand and highlight my unique value proposition in the digital marketing realm. In this presentation, you will: Gain an understanding of the objectives and significance of personal branding in the digital age. Explore the core values, strengths, and passions that shape my professional persona. Witness the creative process behind developing a cohesive visual identity and brand narrative. Learn how I leverage my skills, experiences, and aspirations to create meaningful connections with my audience and stakeholders. Discover the strategic approach I take in aligning my personal brand with industry trends, market demands, and future career goals. Whether you're a fellow digital marketer, a potential employer, or simply curious about the power of personal branding, this presentation offers valuable insights and inspiration. Join me as we delve into the world of personal branding and unlock the potential of crafting a compelling professional identity in today's competitive landscape.
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
uneakwhite
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Organizational Transformation Lead with Culture
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In our research paper titled "Qualitative Analysis on Tax Evasion and Reasons for Reluctance to Join ATL in Pakistan," we delve into the intricate dynamics of tax compliance and explore the underlying reasons why individuals in Pakistan might hesitate to become a part of the Active Taxpayer List (ATL) within the framework of business law and taxation. With a multidisciplinary approach, our team of five researchers embarked on an in-depth exploration of tax evasion behaviors and the factors influencing them. Through qualitative analysis, we aimed to unravel the complex interplay of socio-economic, cultural, and institutional factors shaping tax compliance attitudes among Pakistani taxpayers. Drawing on a diverse range of qualitative research methods, including interviews, focus groups, and content analysis, we gathered rich insights from a diverse sample of individuals representing various sectors of the economy. By immersing ourselves in the lived experiences and perceptions of taxpayers, tax advisors, and legal experts, we uncovered nuanced perspectives on tax evasion practices and attitudes toward ATL membership. Our findings highlight the multifaceted nature of tax evasion in Pakistan, shedding light on both the motivations driving non-compliance and the barriers to ATL enrollment. From perceived inefficiencies in the tax system to cultural norms and trust deficits in governmental institutions, our research identifies a myriad of factors contributing to tax evasion behavior and reluctance to join ATL. Furthermore, our study offers valuable implications for policymakers, tax authorities, and business stakeholders seeking to enhance tax compliance and foster a culture of transparency and accountability in Pakistan's taxation landscape. By addressing the underlying drivers of tax evasion and promoting the benefits of ATL membership, policymakers can design more effective strategies to broaden the tax base and promote sustainable economic development. In conclusion, our research paper represents a comprehensive endeavor to deepen our understanding of tax compliance dynamics in Pakistan and elucidate the complexities surrounding ATL enrollment. By unraveling the intricacies of tax evasion behaviors and attitudes, we hope to contribute to informed policymaking and foster a culture of tax compliance and integrity in Pakistan's business and taxation environment.
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Marel Q1 2024 Investor Presentation from May 8, 2024
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