1. Blog marketing for business has become more prevalent
than ever, but the online market is transforming, so you
might benefit from these ideas for your home based
business blog.
2. One of the biggest issues for bloggers in the electronic age
is the incredible number of people who blog for business.
The competition for the reader's attention is fierce. You
really need to plan your strategy and be focused and
diligent in how you execute it.
3. On the positive side, one of the advantages for bloggers is
the fact that, first, not everybody is doing it, and second,
not everybody who is doing it is doing it well. There is still
lots of opportunity for you to shine as a business blogger if
you apply yourself purposefully.
4. The starting point is simply to get a blog. Pretty obvious,
but surprisingly, not every home based business person is
blogging. It is easy and reasonably cheap to set up and
maintain a blog, and the rewards can be substantial over
time, so there is no reason not to have a blog and be
posting to it regularly.
5. Of equal importance is knowing exactly why you need the
blog and what you are going to use it for. Since you are
reading this "home business" article, it is safe to assume
that you would need a blog to promote a home-based
business and you will use it to pass along valuable
information of interest to your targeted visitors.
6. Blogging is a great way for you to demonstrate your
knowledge and expertise in your marketing niche. It is also
a great way to draw free search engine traffic.
7. You can set up cost free blogs using services like Blogger
and WordPress, but be forewarned that your use of
commercial content and advertising is somewhat
restricted with these free services. It is far better for you
to register your own domain name and pay for hosting.
That way, you can set up your blog on your own domain
and have complete control over all of your content.
8. The name you choose for your domain should be related
to the topic or marketing niche you choose for your blog.
This will help you in the search engines. If you don't yet
have a blog or a domain, then now is the time to do some
deep thinking to determine exactly what your marketing
focus will be so you can then choose an appropriate
domain name.
9. If you already have a domain and a blog, then your next
step is to begin posting regular updates and other content.
The more frequently you post new content, the better the
search engines will like your blog and the more appeal it
will have to human visitors. If they know you post new
things every day, they will be motivated to check back
more often.
10. The content you post should be closely related to the topic
or niche of your blog and definitely related to the interests
of your targeted prospects. If they don't find what they
came expecting to find, they probably won't come back
again. Also, do your best to provide helpful information
and insight that adds value or solves problems for your
targeted visitors.
11. If your blog is on your own domain, you can promote the
products and services you sell in some of your blog posts,
but don't make every post a sales pitch or that will turn
people off.
12. You can also make money with your blog by monetizing it
with Google AdSense and ads for affiliate products and
services. If you do this, be aware that the search engines
are placing an ever-increasing emphasis on quality
content.
13. This means that your content must have value to your
visitors and it must take precedence over the ads on the
page. Make sure the ratio of ads to quality content is
always in favour of the content. Also make certain that
your content is obvious and easy to find: above-the-fold is
recommended (that's the portion of the web page that
visitors immediately see upon landing on the page).
14. Blogging for business is important and it can become a
valuable part of your marketing routine. The costs are
minimal, it is low maintenance and focused dedication is
rewarded. Apply the ideas provided here and your home
business blog will develop into a leader in your niche.