This document appears to be a slide presentation on the future of social media. It discusses stages companies can be at with social media, the importance of digital foundations and hosting content, finding and repackaging content, using current events and executives engaging on social media. The presentation was meant for a live audience so lacks statistics but the presenter offers to provide a summary to those who contact them on LinkedIn.

1. through the content lens
Web3.0 – Investigating the Future of Social Media Congress
17-19 June, 2013 – Sheraton on the Park, Sydney
@aussiegoldy
http://au.linkedin.com/in/alana1

2. @aussiegoldy
http://au.linkedin.com/in/alana1
Slideshare note:
This presentation was designed to be presented to a live audience, so you won’t
find loads of statistics and copy-heavy slides. That’s just the way I present!
If you would like a summary of the information I presented, please contact me on
LinkedIn and I’ll send you more information.

3. “The future is already here –
it’s just not evenly
distributed”
William Gibson, speculative fiction author

4. What stage in the journey are you?
Advanced
 Executives see social media
and content as an opportunity
and part of doing business
today.
 Social media is fully (or close)
integrated with business.
 Content and content
marketing is at the core of a
number of business functions.
 Marketing budgets have been
reassigned from traditional
functions to digital, social
media and content.
Early
 Still experimenting with social
media, trying to identify what
works.
 Struggling to ‘feed the beast’
that is content.
 Explaining to executives that
social media is more than
chatter and a necessary part of
staying relevant to customers.
 Scrounging for budget and
resources to support transition
to social media and content
programs.

5. Digital foundations provide a
backbone for social media
content

6.  What types of content will you produce?
 Where will you house your content?
 Are your platforms optimised?
o Shareable
o Search engines (incl FBO)
 What is the UX like?
 Where do you want the user to go after they
have consumed primary content?
Digital foundations

7. don’t build your empire on
rented land

8. you don’t need a social media
strategy, you need a content
strategy

9. Content at the core
 Social media followers don’t just want
information, they want to be entertained.
 It’s really hard to keep ‘feeding the beast’
 Text, image, video or combination

10. Finding
content:
raid your
archives

11. Finding
content:
repackage

12. Finding
content:
ask other teams

13. Finding
content:
set up a
content committee

14. Finding
content:
news +
current
events

15. Finding
content:
events

16. corporations
as publishers

17. costs

18. beware!
content guru
ahead

19. selling content for social
media to executives

20. CEOs who tweet and blog

21. CEOs who tweet and blog
Weber Shandwick study found CEO sociability:
1. Yields multiple dividends to Australian companies.
2. Maximises stakeholder reach.
3. Inherently risky, but inevitable.
 Start upskilling your CEO and the leadership team as sociability will
soon be a measured KPI for executive.
 http://bit.ly/wssocialceo

22. It’s how
people
will consume
media

23. 4 things to do now
1. Create a home for your content.
2. Communities of followers take a long time to
build!
3. CEO sociability means social media training
needed as well as editorial and content
meetings.
4. Repackage existing content for new channels.

24. @aussiegoldy
http://au.linkedin.com/in/alana1
Note:
This presentation was designed to be presented to a live audience, so you won’t
find loads of statistics and copy-heavy slides. That’s just the way I present!
If you want a summary of the information I presented, please contact me on
LinkedIn and I’ll send you more information.