13. Coming Soon! - iPhone app- Social Media - Set up/Packages- Contact Management (CRM) with Enews, SMS, Trails, Plans, Letters, Prospecting, etc etc… web-based, and then on iPhone/iPad, mobile access
17. Incredible… but true - 20 years since Internet invented- 16 years since Amazon.com, eBay.com- 12 years since Google- 5 years since Youtube- 4 years since Facebook/Twitter
18. Incredible… but true - 30% of SME’s don’t update their web site - 75% don’t use social media- 86% don’t use email marketing
20. Ad Spend in Australia - 09/10*1. Takeaway Food …..….$3343m 2. Real Estate Agents ……...$1563m3. Auto Industry ……….$997m4. Banks ……….$966m5. Supermarkets ……….$774mSource: IBIS World Research, July 2009
21. 55% of enquiry from online adsReal Estate Agents AD Spend ...$1563m- of which, online ads (15%) …$240mnyou could argue for 50:50 split (print/online) - so offline ad spend …$240mn which implies $1bn is wasted?!
22. My Criteria for any Deal√ Staff looked after? √ Clients looked after? √ Shareholders looked after? √ Helps our mission? √ Something I/we want to do?
23. My REIWA.com Goals1. THE site PUBLIC want for local R.E. info2. THE site AGENTS want to be on3. HELP agents SAVE money, BETTER results
24. Web/System Dev’t Goals1. aussiehome/REIWA web dev’t2. Wrap best bits of aussie into REIWA offering3. Expand our marketplace, expand offering
25. Over riding objectiveTake it up to the big media boys! - realestate.com.au - The West - domain.com.au - eastern states based CRMs - anyone else?
26. ProcessMay -> Charlie now i/c REIWA.comJuly -> Deal completes (change of ownership) then …aussiehome points to REIWA … aussiehome fee FALLS (halves) … ALL aussiehome services continue … new REIWA.com live (Sept?)Jan -> aussiehome staff move to REIWA