Social Media in Real Estate - REIWA Conference
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Short 10 min presentation by Charlie Gunningham to REIWA's Annual Conference, 30 Oct 2009 - on possibilities of using social media in real estate marketing
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Social Media in Real Estate - REIWA Conference
- 1. Social Media for real estate with Charlie Gunningham
- 2. Mission “ putting media power back in our clients’ hands ”
- 3. Ad Spend in Australia - 09/10*1. Takeaway Food …..….$3343m 2. Real Estate Agents ……...$1563m3. Auto Industry ……….$997m4. Banks ……….$966m5. Supermarkets ……….$774mSource: IBIS World Research, July 2009
- 4. Social Media:the power back in your hands1. Facebook2. Twitter 3. Blogging
- 5. SOCIAL MEDIA in Aus (Jun09)_Facebook: 6mn visitors (+95% p.a.)_ MySpace: 3.5mn (only +5%)_ Twitter: 800,000 (up from 13,000)_ 70%+ net users visited social netwks(+29%)_ Twitter the fastest growing
- 6. SOCIAL MEDIA = YOUR MEDIA_ You connect_ Your brand / differentiation_ Your message_ You’re tech savvy_ You save money_ Your broadcast
- 7. 1 (a)Do your own FACEBOOK Profile Page free ‘n’ easy to set up people find you you’re in control 540,000 in Perth more > 40 than < 20
- 8. 1 (b) Set up a FACEBOOK Business Page Invite ‘fans’ publish events, goings on interactive shop window Walls, Photos, discussions Import blog feed, apps
- 9. FREE FACEBOOK Business Page e-Book by Peter Fletcher TheRealEstateMarketingMaven.com
- 10. 1 (c) Post your own FACEBOOK Ads Direct + targetted Set a budget Easy to set up, edit, 17mn+ views ($2300)
- 11. Have a FACEBOOK Policy Addictive Time Wasting Haven’t got time! You need a policy, and stick to it Have a reason, WIIFT, part of marketing
- 12. 2. TWITTER_ conversations in 140 characters_ easy + very powerful _ unique web address (twitter.com/…)_ link to site, updates, join in_ listings, news, events, h/opens…
- 15. 2. TWITTER_ world’s best search engine?_ find out what ppl are saying about anything, including you! respond_ pass on interesting tweets (RT)_ join in the conversation_ make connections
- 16. TWITPIC.com App that synchs with twitter Take photo, upload + then it becomes a tweet with a link to the photo Can be done from mobile http://twitpic.com/photos/chazgunningham
- 17. 3. Blogs_ interactive 2-way web pages_ you “post” an opinion/story/view + allow public to comment_ you have a lot to say!_ and if you listen, you can learn too
- 18. BLOGGING SOFTWARE1. Blogger.com (Google)2. Wordpress.org (popular, purists) 3. DotNetBlogEngine(Microsoft)latter can fit right inside your site
- 19. Why? Better Traffic & SEO to your site Fun, empowering for you/staff Listen + Learn from your public Gather interesting content What goes around comes around “Markets are conversations”
- 20. Blogs are fantastic for SEO!
- 21. Social Media
- 22. SOCIAL MEDIA POLICY- our clients & prospects are here- we are going to be here- we’re not going to be distracted- we are going to engage, contribute- we will listen, and learn- we will not talk real estate (much)
- 23. THANK YOU! For more…Attend a REIWA Learning course!Internet Marketing – 9th Nov or 16th DecFacebook/Twitter – 9th DecFor these slides: charlie@aussiehome.com