Ce diaporama a bien été signalé.
Nous utilisons votre profil LinkedIn et vos données d’activité pour vous proposer des publicités personnalisées et pertinentes. Vous pouvez changer vos préférences de publicités à tout moment.
Prochain SlideShare
Dati Immatricolazione Automobili Italia Febbraio 2012
Suivant
Télécharger pour lire hors ligne et voir en mode plein écran

0

Partager

Télécharger pour lire hors ligne

Global NCAP scrive a Carlos

Télécharger pour lire hors ligne

La mail che David Ward, segretario generale Global NCAP, ha inviato a Carlos Ghosn di Renault

  • Soyez le premier à aimer ceci

Global NCAP scrive a Carlos

  1. 1. Mr Carlos Ghosn Chairman and CEO Renault 13-15 quai le Gallo 92100 Boulogne-Billancourt Cedex France 17 February 2016 Dear Mr Ghosn I am writing to express our concern about a serious misrepresentation of crash test results appearing in Renault advertising in Latin America. A current advert for the Megane III in Uruguay (see attached) claims that the model has a five star rating in the European New Car Assessment Programme (Euro NCAP). However, ratings from Euro NCAP should not be used in Latin America where for the last five years the Latin New Car Assessment Programme (Latin NCAP) has been carrying out independent safety ratings. In the absence of a crash test by Latin NCAP there is no certainty that the Megane III sold in Latin America will in fact earn five stars. The advert in Uruguay is, therefore, highly misleading to car buyers. Global NCAP, therefore, requests that Renault take the following action to redress this serious misuse of independent consumer safety information: 1. Withdraw the advert immediately from use in Latin America 2. Issue an apology to Euro NCAP for misusing their results and labelling system 3. Offer to test the Latin American specification of the Renault Megane III using Latin NCAP’s test protocol so that an accurate rating for the region can be made available. Misuse of NCAP ratings not only confuses the public it also is unfair to your competitors, particularly those companies that have earned five star ratings in Latin NCAP. Your corporate website is proud to highlight the number of five star results the company has obtained from Euro NCAP but entirely ignores Latin NCAP (see: https://www.renault.co.uk/discover-renault/safety/euro-ncap.html). Perhaps this is because Renault has yet to achieve a single five star result for any of its models sold in Latin America. So rather than publishing misleading adverts would it not be better for Renault to try to achieve its own first genuine five star rating in Latin NCAP? That would be a clear signal that Renault is truly aiming to have a high level commitment to global road safety. Yours sincerely David Ward Secretary General

La mail che David Ward, segretario generale Global NCAP, ha inviato a Carlos Ghosn di Renault

Vues

Nombre de vues

1 658

Sur Slideshare

0

À partir des intégrations

0

Nombre d'intégrations

1 264

Actions

Téléchargements

1

Partages

0

Commentaires

0

Mentions J'aime

0

×