1. The ultimate guide to we are power
Version 1.0

2. Table of contents
3. Our store- Who We Are
4. Our consumers
6. Our logo
7. Our colors
8. Our typefaces
9. Guidelines For Using Our Logo

3. Our store
We are power is a feminist store where you
can buy motivational merchandise, where
activist events are held, and where women
can feel empowered . We carry
merchandise such as clothing, books,
jewelry, posters, etc. we also hold events.
Some 18+ but also a variety of all ages
events. we want to create a voice for
women, to educate, and to support. That
is our goal.

4. Consumer 1 Rena
Female
25
White
Married
$13/hr
Small town
She is a quirky makeup artist who loves to
go
out and have fun with her friends. She
loves
concerts, especially rap and indie rock
concerts
and spending time with her partner and
kid.
Rena goes to as many events as she can
with her
busy schedule because she loves the
atmosphere
and the support from others. She also
loves to
go shopping there with her partner and
especially buying the stylish clothing. She
visits
about once every other month.

5. Consumer 2 lola
Female
19
White
Single
$20-$80 per commission plus minimum
wage
Urban
She is an artist that likes gardening and
roller
derbies. She dresses casually and likes to
listen
to every type of music. She is a big
activist.
Lola goes to about every event held at We
Are
Power which is about once a month. She
goes
there frequently to buy merchandise as
well,
especially books. She goes there about
twice or
three times a month. She thinks its a chill,
inviting place to go and the staff are
extremely
friendly.

6. our logo
Full color logo Black and white logo

7. Our colors

8. Our typefaces
We use Eccentric std as our title font. Its
elegant and fun but also readable. It also
grabs your attention. For our inner text we
use Verdana because it’s simple and easy
to read. For our titles we use 44 font size.
For our informational boxes we use 28
font size. If smaller font size is needed we
use 20 and 18 font size.

9. Guidelines to using our logo
Use the appropriate background. White.
not
Keep the colors intact. Do not reverse them or replace them
with other colors or shades. The logo needs staple colors you
can recognize.
not

10. Guidelines to using our logo
Use the appropriate background. White.
not
Keep the colors intact. Do not reverse them or replace them
with other colors or shades. The logo needs staple colors you
can recognize.
not