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Capitalizing on the European Market Software Industry Conference  17-19 July 2008 Carmen Sebe ,  CEO / Avangate BV [email_address]
[object Object],[object Object],[object Object],Agenda
 
Market overview Global Software Market In  2011 , the  Global Software Market  is forecast to have a value of  $271.8 billion , an increase of  33.6%  since  2006 . Global Software Market Value Forecast: $ billion, 2006-2011 Source: Datamonitor
Market overview Global Software Market Segmentation  ,[object Object],[object Object],% Share, by Value Source: Datamonitor
Market overview European Software Market In  2011 , the  European Software Market  is forecast to have a value of  $91.9 billion , an increase of  25.4%  since  2006 . European Software Market Value Forecast: $ billion, 2006-2011 Source: Datamonitor
Market overview Europe by Country ,[object Object],[object Object],% Share, by Value Source: Datamonitor
Software Piracy in Europe ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],eCommerce Opportunities  in Europe
eCommerce Opportunities  in Europe ,[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Is Europe a good place to be?
What do I need to sell in Europe?  Product Localization Product Localization English only No cost Help, Manuals, etc.  -  targeted countries languages Translation Cost:  $2000/10000 words Product Localization  -  best selling countries With a dedicated Partner $3000 - $10000 With a partner Associated No cost
What do I need to sell in Europe?  Customer Support Customer Support Localization Support in English No cost FAQs, Tutorials, etc. -  targeted countries languages Translation Cost Multilanguage Support Using Call Center $6-$15 / h $3000 - $10000 In house Salary A Partner No cost No cost
What do I need to sell in Europe?  VSO – ConvertXtoDVD - Product Localization
What do I need to sell in Europe?  VSO-Software.fr – Website Localization
What do I need to sell in Europe?  VSO – ConvertXtoDVD - Product Localization
What do I need to sell in Europe?  VSO-Software.fr – Website Localization
What do I need to sell in Europe?  VSO-Software.fr - Customer Support
What do I need to sell in Europe?  VSO-Software.fr - FAQs
What do I need to sell in Europe?  VSO-Software.fr - Tutorials
What do I need to sell in Europe?  VSO-Software.fr - eMail
What do I need to sell in Europe?  Other things to consider ,[object Object],[object Object],[object Object],[object Object]
What do I need to sell in Europe?  Other things to consider ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Start selling in Europe  Make your product available online ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Start selling in Europe  Setting up a Distribution Channel
Start selling in Europe  Partnership Program ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Start selling in Europe  Look for Partners  ,[object Object],[object Object],[object Object],[object Object],[object Object]
Start selling in Europe  DrWeb.com - Partnership Program
Start selling in Europe  DrWeb.com – Look for Partners
Conclusions ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]

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How to sell software in Europe

  • 1. Capitalizing on the European Market Software Industry Conference 17-19 July 2008 Carmen Sebe , CEO / Avangate BV [email_address]
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  • 4. Market overview Global Software Market In 2011 , the Global Software Market is forecast to have a value of $271.8 billion , an increase of 33.6% since 2006 . Global Software Market Value Forecast: $ billion, 2006-2011 Source: Datamonitor
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  • 6. Market overview European Software Market In 2011 , the European Software Market is forecast to have a value of $91.9 billion , an increase of 25.4% since 2006 . European Software Market Value Forecast: $ billion, 2006-2011 Source: Datamonitor
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  • 12. What do I need to sell in Europe? Product Localization Product Localization English only No cost Help, Manuals, etc. - targeted countries languages Translation Cost: $2000/10000 words Product Localization - best selling countries With a dedicated Partner $3000 - $10000 With a partner Associated No cost
  • 13. What do I need to sell in Europe? Customer Support Customer Support Localization Support in English No cost FAQs, Tutorials, etc. - targeted countries languages Translation Cost Multilanguage Support Using Call Center $6-$15 / h $3000 - $10000 In house Salary A Partner No cost No cost
  • 14. What do I need to sell in Europe? VSO – ConvertXtoDVD - Product Localization
  • 15. What do I need to sell in Europe? VSO-Software.fr – Website Localization
  • 16. What do I need to sell in Europe? VSO – ConvertXtoDVD - Product Localization
  • 17. What do I need to sell in Europe? VSO-Software.fr – Website Localization
  • 18. What do I need to sell in Europe? VSO-Software.fr - Customer Support
  • 19. What do I need to sell in Europe? VSO-Software.fr - FAQs
  • 20. What do I need to sell in Europe? VSO-Software.fr - Tutorials
  • 21. What do I need to sell in Europe? VSO-Software.fr - eMail
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  • 28. Start selling in Europe DrWeb.com - Partnership Program
  • 29. Start selling in Europe DrWeb.com – Look for Partners
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