Games at the CTAM Summit 2007

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Jane McGonigal

Notes on the future of convergence gaming and cable.

Technologie

a game designer ’s perspective on the future of happiness Jane McGonigal, Ph.D. Institute for the Future + 10 ways to engage audiences as players

The New Gamer Majority ,[object Object],[object Object],[object Object],*From a comprehensive 2006 study conducted by the Entertainment Software Association. ** From the 2007 annual NDP report on games.

The New Gamer Majority ,[object Object],** From the 2007 annual NDP report on games.

The New Gamer Majority ,[object Object],[object Object],*From a comprehensive 2006 study conducted by the Entertainment Software Association.

“ We are witnessing what amounts to no less than a global mass exodus to virtual worlds and other online gaming environments.” –Edward Castranova, Synthetic Worlds

A future forecast ( 2017 ): ,[object Object],[object Object],[object Object],[object Object]

The 3 Tiers of Happiness: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Why do networked games generate more happiness? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Why do networked games generate more happiness? ,[object Object],[object Object],[object Object],[object Object],[object Object]

a game designer ’s perspective on the future of happiness

The exodus to networked gaming environments is an extremely important signal – Not (as some think) that the public will ultimately abandon everything else for games , but rather that we need to make other services and products as engaging and as meaningful as our games.

ENGAGEMENT Case Study: The Sopranos A & E Connection Area Code for A & E (2007)

[object Object],[object Object],[object Object],ENGAGEMENT Case Study: The Sopranos A & E Connection

MEANING-MAKING Case Study: NBC’s Heroes 360 Experience

http://heroeswiki.com/images/0/0e/Hanas_messages.jpg

MEANING-MAKING Case Study: NBC’s Heroes 360 Experience ,[object Object],[object Object],[object Object]

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10 Super Powers of Networked Gamers -- or, 10 Ways to Turn Audiences into Players ,[object Object],[object Object],[object Object],[object Object],[object Object]

Mobbability ,[object Object],[object Object]

Multi-Capitalism ,[object Object],[object Object]

Protovation ,[object Object],[object Object]

Signal/Noise Management ,[object Object]

Super-Collaborative SCRABBLE TM ,[object Object]

Super-Collaborative SCRABBLE TM ,[object Object],You have 2 minutes each round to join with other players and form as high-scoring a word as possible. If you are not in a word when time is up , you don’t get any points for the round!

Super-Collaborative SCRABBLE TM ,[object Object],The Question Team has 3 minutes to write a question engaging as many team members as possible. Then, the Answer Team has 2 minutes to write an answer.

[object Object],www.slideshare.net/avantgame Can CTAM come and play?

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Games at the CTAM Summit 2007

1. a game designer ’s perspective on the future of happiness Jane McGonigal, Ph.D. Institute for the Future + 10 ways to engage audiences as players

10. “ We are witnessing what amounts to no less than a global mass exodus to virtual worlds and other online gaming environments.” –Edward Castranova, Synthetic Worlds

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17. User Hours per Month

18. US $ Exchanged on Lindex (in Millions)

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32. The exodus to networked gaming environments is an extremely important signal – Not (as some think) that the public will ultimately abandon everything else for games , but rather that we need to make other services and products as engaging and as meaningful as our games.

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35. ENGAGEMENT Case Study: The Sopranos A & E Connection Area Code for A & E (2007)

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39. Learn more: www.suitcaseofcash.com

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41. MEANING-MAKING Case Study: NBC’s Heroes 360 Experience

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45. MEANING-MAKING Case Study: NBC’s Heroes 360 Experience

46. http://heroeswiki.com/images/0/0e/Hanas_messages.jpg

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49. MEANING-MAKING Case Study: NBC’s Heroes 360 Experience

50. MEANING-MAKING Case Study: NBC’s Heroes 360 Experience

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Games at the CTAM Summit 2007

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