This document discusses agile marketing and the need to rethink the traditional marketing function. It provides an overview of Avaus, an agile marketing firm, and outlines some of the key shifts needed from traditional to agile marketing approaches. Specifically: 1. The pace of change is accelerating, requiring marketing to be more agile and able to quickly respond to changes rather than rely on long-term plans. 2. Marketing and software are merging, so agile marketing combines creativity with iterative software processes. 3. An agile approach focuses on customer needs, uses data and feedback for continuous improvement, empowers cross-functional teams, and prioritizes responding to changes over following rigid plans