A field work carried out to study the operations and retail layout of In & Out stores of Bharat Petroleum Corporation Limited.

1. Group : 01
Ravi Kumar 10202130
Abinash Padhy 10202128
Avik Sarkar 10202134
Abishek Kumar Das 10202135
Ayan Halder 10202136

2. • Bharat Petroleum is the 2nd largest oil marketing company in the country
with over 7000 retail outlets spread across the country.
• In&Out Convenience Store a unique concept where a number of typical
household errands are aggregated under one roof for the benefit of the
customers.
• In&Out Convenience Store" has a network strength of over 320 stores
across more than 100 cities in the country.
• The 2010-11 year Business outlook for the proposition is to expand to
1000 stores.

3. • Western Union Money Transfer facilities in Mumbai, so that customers can
get money from anywhere in the world while shopping there.
• Alliance with Café Coffee Day, make customers relax by sipping coffee
from the same while shopping.
• “Satellites” from Planet M & “Unplugged” from Music World, for the
customers to get the top quality music cassettes and CDs.
• E-Charge a complete system and service provider offering “electronic
delivery system”.
• Pepsi counters are found in most of the In&Out stores.

4. • Grid(straight form) format guideline is found in all the stores, as per the
guidelines from BPCL however the franchisee can decide the floor and
display layout.
• All the products are easily visible from any part of the store.
• For a convenience store where shoppers are frequent visitors, it is the
most cost-efficient space utilization.

6. Different Categories
• Home care brands

9. • It is based on the daily needs of the customers.
• At the front door, there is a fixture, full of chocolates, and a rack of Olay,
displaying most of the product lines from Olay.
• The USP of In & Out is that it meets 85-90% of the needs of the customers,
as compared with other retail store which meets 60-65% of their needs.
• This store also stores Amul Spray milk Powder, but only for Kids.

10. • All the promotional activities are either from BPCL or the distributors.
• Promotional signs and sign holders are used to sow interest in the
customer’s minds and help increase sales.

12. • Exteriors:
 Modular fabrication entrance: There is only one entrance of glass
beside the counter so that the customers can be tracked and is
designed as per guidelines from BPCL.
 Display Windows: The store is of made of glass, with very bright
lighting in the interiors.
 Marquee: It is sponsored by BPCL , having the same color theme as
the parent company.
 Parking facilities: It has enough parking space for cars and two
wheelers, which is a convenient to the visitors.

13. • Interiors:
 Lighting: Bright light systems have been used so as to make each
product clearly visible and attractive.
 Signages: They are pasted on the entrance door and on the side walls.

14. • Components of display:
 Floor fixtures: Metal shelving gondolas, floor and cude
merchandisers and dump displays are used for maximum space
utilization.
 Gridwall panels and accessories have been used efficiently.

16. • Location:
 In Bhubaneswar the purchasing power of the customers are high
with most of them belonging to upper middle class.
 No such competition is there within the trading area of the store.
 The store is easily accessible to the passing customers either
towards Jaydev Vihar or Patia.
• Site:
 Since it is located beside the petrol pump, so traffic interception
and footfalls are no issues.
 There is sufficient parking space for the potential shoppers.

18. • The trading area is 1500 sq.ft
• Within 2-3 kms of radius of the store, as there are no such convenience
store within that area.
• The Chandrashekarpur store has the highest sales as compared to any
other store, equal to Rs. 140,000 per month.